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Proactive Approach Surpasses Competition

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By Paige Tepping

RISMEDIA, March 21, 2009-Being proactive is one of the key ingredients to staying ahead of the curve in today’s real estate market. Taking the time to make sure his agents have the tools they need to be successful in this business is a top priority for Charlie Laurens, managing broker, Rose & Womble Realty. Here, read how Laurens keeps his company agent-centric.

Charlie Laurens
Managing Broker
Rose & Womble Realty
Virginia Beach, Virginia

Region served: Hampton Roads, Virginia
Years in real estate: 13
Number of offices: 10; I manage the Holland Road office
Number of agents: 57
Average sales price: $260,000
Average time on market: 90-180 days
Tech tool you can’t live without: My smartphone
Best piece of advice for real estate rookies: Meet as many people as you possibly can and brand yourself through as many different avenues as possible.

What are two fundamentals that you feel are essential to your company’s continued success?
As an agent-centric company, our company leadership consistently makes sure that our agents have every single advantage and tool they need to successfully achieve their individual business model. In addition to equipping our agents with the tools they need to be successful, Rose & Womble Realty is a leader in advertising and marketing within our marketplace, which benefits our agents by providing them with marketing strength.

What makes your company unique in today’s market?
The leadership at Rose & Womble is committed to meeting weekly on both a corporate and broker/manager level, and we hold ourselves accountable in making sure our agents are equipped with all the tools they need to remain ahead of our competitors. We also invest in cutting-edge research to make sure we stay ahead of the curve.

What are your best marketing strategies?
The goal with any of the marketing that we do is to point potential home buyers and sellers back to the Web. In order to achieve this, we have a blend of strong Internet presence on multiple, major Web portals along with strong, local print, signage and direct mail advertising, all of which points back to the Internet.

How has working with The Real Estate Book allowed you to stay one step ahead of your competition?
The Real Estate Book has been a great tool that has allowed me to brand myself and my company. It offers us credibility and allows us to promote properties to potential sellers. The Real Estate Book has worked as a jumping off point as it brings potential clients back to major Web portals, which increases our seller’s online exposure dramatically.

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