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Lowe’s Program for Realtors Benefits Both Agents and Consumers

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By Stephanie Andre

RISMEDIA, April 23, 2009-A Lowe’s Program for Realtors® member for the past four years, Jennifer Capurro can’t quite comprehend why anyone would not want to take advantage of the program-especially in tighter times like the present.

“I don’t understand why any Realtor wouldn’t be a member of the Lowe’s Program for Realtors,” says Capurro, a Realtor with RE/MAX Realty Affiliates in Reno, Nevada. “It doesn’t cost anything and to have someone else do my branding for me-and they give my clients discounts with little effort on my part-it’s a win-win.”

The Lowe’s Program for Realtors includes free, customized direct mail and e-mail pieces with 10% off coupons, 5% off discounts on gift cards, helpful tips, e-mails and videos from HGTV, and Inside Out, a personalized, monthly e-newsletter with information on buying, selling and moving tips.

A fan of the 5% discount on gift cards, Capurro uses the gift cards to send an annual mailer to her past clients, offering them a little bit of help on buying the small things-all with the intent of keeping herself front of mind. “I’ll send them a mailer with the gift card that says, ‘Remember to change the batteries in your smoke detectors’,” she explains. “Generally, it gets me a nice ‘thank you.’ My clients are going to need supplies-big or small-so why not help them by giving them a small gift to use at Lowe’s?”

The discounts on the gift cards come in quite handy for Capurro, enabling her to save money while supplying her contacts with some helpful information and a bit of cost savings. “For me financially, the gift cards are the biggest benefit because they allow me to save some money while still taking care of my clients.”

In addition, Capurro uses the coupons as a tool to help her enroll buyers in the program. “What’s great about the direct-mail pieces is that they are partially branded to me-again, without taking a significant amount of time on my part,” she says. “My clients believe that I’m doing all the work and that it’s all directly coming from me-that, in itself, is worth enrolling in the program. The coupons are just one more point of contact that I can have with my clients-and that’s always a good thing.”

The Lowe’s Program for Realtors is free for Realtors and offers personal marketing tools from Lowe’s and the National Association of Realtors®.

For more information, visit www.lowesrealtorbenefits.com.

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