Expand Your Education with These Courses from
Becoming a Successful Sales Professional: Skills for Sales Success: Part One.
The Psychology of Consultative Selling: Skills for Sales Success: Part Four.
Negotiating Skills: Skills for Sales Success: Part Six.
Territory Management: Skills for Sales Success: Part Eight.
A Consumer Advocate Approach to Real Estate & Mortgages: Courses 1 & 2.

WAV Group Whitepaper Looks Toward Future of Local Search

Have a comment on this article? Share on Facebook!

RISMEDIA, May 4, 2009-WAV Group has released a white paper advancing a geo-targeted strategy for the development of real estate websites to capitalize on local search. Titled Localism, the paper endeavors to look outward into the future of online effectiveness.

While localism refers to a fundamental building block of a successful Web strategy that includes deploying a network of local websites based on natural type-in keywords, this whitepaper seeks to provide an in depth review of localization related to search within website URLs as the foundation of a successful forward-looking website naming strategy that will generate increased online business to real estate websites.

A major shift has occurred recently in the way that consumers interact with the Internet and with each other, and a popular term for this is “Localism”. Consumers are interested in knowing everything going on around them; news, events, friends, resources. As a result, consumers naturally type in city modifiers as anchor text to their search.

Localism is a departure from the traditional brand-driven online strategy of “brandname.com”. Over time, some brand names die, but the consumer type-in of city and category on the Internet will not.

Localism allows site owners to create an asset that is far stronger than their brand asset alone. This is a key understanding for real estate websites where half of every search containing the keyword real estate also contains a geographic modifier like a city name.

For more information, visit www.wavgroup.com or visit http://waves.wavgroup.com/localism to download the paper.

Have a comment on this article? Share on Facebook!

Join RISMedia on Twitter and Facebook to connect with us and share your thoughts on this and other topics.

Categories: Real Estate News

Copyright© 2016 RISMedia, The Leader in Real Estate Information Systems and Real Estate News. All Rights Reserved. This material may not be republished without permission from RISMedia.

Content on this website is copyrighted and may not be redistributed without express written permission from RISMedia. Access to RISMedia archives and thousands of articles like this, as well as consumer real estate videos, are available through RISMedia's REsource Licensed Content Solutions. Offering the industry’s most comprehensive and affordable content packages. Click here to learn more! http://resource.rismedia.com

Our Latest News >>