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Century 21 Real Estate and Realtor.com Announce Comprehensive Online Marketing Alliance

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RISMEDIA, May 7, 2009-Century 21 Real Estate LLC, the franchisor of one of the world’s largest residential real estate sales organizations, and REALTOR.com®, one of the leading homes-for-sale sites, have announced an industry-leading alliance to showcase every Century 21® listed property on Realtor.com. The Century 21 program, aptly named the “Gold Standard Partnership,” provides every Century 21 broker with visibility for their listings on the nation’s most visited real estate website 365 days a year, according to the companies. The Century 21 System is the only national real estate franchise to provide this significant online exposure to its members, the company reports.According to Century 21 Real Estate, the Gold Standard Partnership provides tremendous value to both buyers and sellers who work with Century 21 brokers and agents. Century 21 Real Estate LLC has subsidized the cost of the program for every Century 21 franchise owner.

“Through this powerful alliance with REALTOR.com, we are demonstrating our commitment to deliver enhanced value to consumers through our brokers and agents and online advertising,” said Bev Thorne, senior vice president of marketing, Century 21 Real Estate LLC. “This underscores our transition from national television advertising to national online advertising. Our business results confirm that we are generating 20 percent more leads for our agents via online advertising. The Gold Standard Partnership is part of our ongoing efforts to position our System members with a competitive advantage that enables them to deliver unparalleled value to consumers.”

For more information, visit www.century21.com.

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