RISMEDIA, May 14, 2009-At a time when competitors are cutting back on spending and even canceling entire television campaigns, RE/MAX continues to lead the way in national television advertising among all real estate companies, according to RE/MAX.First quarter 2009 results from Nielsen Media Research showed RE/MAX holding 99.9% of the national share of voice in television advertising, with an estimated 1.2 billion viewer impressions.
The 2009 ad campaign, which rolled out at the beginning of this year, tells viewers that today, more than ever before, professional real estate agents are an essential component of the home buying or selling process.
“We feel that our brand recognition is so high because of our extensive advertising campaign, which translates directly to the public choosing a RE/MAX agent,” said Margaret Kelly, CEO of RE/MAX International. “It’s important for consumers to understand that there are some great opportunities in the real estate market right now and RE/MAX agents are the best trained to help them buy or sell their home.”
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