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Long & Foster and Realtor.com Announce New Marketing Alliance

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RISMEDIA, May 15, 2009-More than 13,000 Long & Foster sales associates and their clients will now receive greater marketing exposure under a new strategic marketing alliance recently signed between Realtor.com and Long & Foster.

Under the new program, all Long & Foster listings will now prominently display company branding, a virtual “lawn sign”, wherever they appear on Realtor.com, including on the search results page.

According to the company, the Realtor.com marketing alliance now makes it possible for Long & Foster sales associates to take advantage of easier, more integrated marketing methods intended to increase the number of internet shoppers viewing their listings, while generating more meaningful inquiries and conversations.

“This marketing alliance is truly a collaborative effort between two real estate leaders committed to providing the marketing, merchandising, and services necessary to win on both the local and national levels,” said Matthew Moore, head of sales and marketing at Realtor.com.”

“Long & Foster’s alliance with Realtor.com better enables our sales associates and their clients to reach greater numbers of potential buyers on both the local and national levels, while supporting the leadership position of the Long & Foster brand,” said Michael Koval, senior vice president and chief information officer of Long & Foster.

For more information, visit www.longandfoster.com or www.realtor.com.

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