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Putting Real Estate in Perspective

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By Kayla O’Brien

RISMEDIA, June 3, 2009-The complexities of today’s marketplace have challenged real estate agents to not only maintain their everyday responsibilities and relationships with clients, but also stay up-to-date with the changes in the marketplace. For some agents, this has become the perfect time to tap cost-effective technologies and streamline once-timely routines. More often than not, those agents gain an improved system and happier clients.

Working with Realty Tools’ ToolkitCMATM, a Web-based software that enables real estate professionals to produce distinctive branded proposals, presentations with picture CMAs and property flyers for listing presentations, Realtor Emilia (Emmy) Jandernoa, of Greenridge Realty in Michigan, has experienced exactly that.

“It saves me time and allows me to be out there with clients,” she says. “All I have to do is find the comparables and then [ToolkitCMA] puts it in a presentation format for me. It’s a time saver in a multitude of ways.”

While Comparative Market Analyses (CMAs) are nothing new to the real estate industry, they’re paramount when relaying the importance of pricing to home sellers when they’re competing against foreclosures and short sales in their neighborhood. An impressive CMA must take into account recent sales, pending sales and current listings that are within the same neighborhood and have similar characteristics as the subject property-and ToolkitCMA provides all that and more, in a personalized and customized format for the agent.

With ToolkitCMA’s MLS interface, Jandernoa says that it automatically downloads property data for her into a CMA document. “It helps us as agents because it’s all right there for us,” she says. “You just click on a button and all the information is there. Otherwise, it’s time consuming to do on your own.

“It really helps me lay out all of the information to the seller,” adds Jandernoa. “They can see what’s going on with the currents and solds-the charts and graphs really put it in perspective for them.”

Accessible at any time from an Internet-connected PC, CMAs created with ToolkitCMA can be printed, saved as a PDF and/or e-mailed to clients and prospects as a PDF link.

“I was recently working with an Arizona real estate agent who was referring a family member to Grand Rapids. She wanted to see a particular presentation, and I was able to e-mail it to her,” says Jandernoa. “The agent was so impressed when I passed it on to her that she went online for more information on how to use Toolkit-CMA for her presentations.”

What’s more, the ease of use is impressive for agents when time is limited. “You log in, input your personal and company information, and then select a presentation and they give you a list of options. You just click right through it,” she says.

Jandernoa says that she utilizes just about everything ToolkitCMA offers-not only for listing presentations but also when working with buyers. In addition, ToolkitCMA takes the presentations a step further, offering a variety of content related to the type of presentation an agent is creating. “It has topics for your clients, such as ‘four things that can help you sell your home,’” says Jandernoa. “We also print up flyers from ToolkitCMA for advertising purposes.”

“We are very fortunate that Greenridge connected us to ToolkitCMA and provides it to our agents,” says Jandernoa. “It’s a great way for all agents to save time and have presentations essentially done for them.”

For more information, visit www.realtytools.com.

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