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A Brilliant Recipe – More Clients, in Less Time

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By Stephanie Andre

RISMEDIA, July 9, 2009-Peoria, Illinois-based Traders Realty jumped in with both feet, so to speak, in January 2008, when it decided to make a company-wide switch from its own in-house client follow-up program to The Personal Marketing Company’s (TPMCO) ProPowerTM Client Follow-up program. This was the first of several marketing solutions TPMCO provided for Traders-and the beginning of a great partnership.

The move to the ProPower program has been very successful, offering agents more touches for the same cost as their previous program, according to Sheryl Grider, development and operations coordinator for Traders Realty. “Our program only gave them one touch a year, maybe a moving anniversary card or calendar,” says Grider; “by changing to TPMCO, we now offer them 23 touches over five years. That’s a huge jump.”

In March of this year, Traders looked to TPMCO for a Just Listed and Sold postcard program. In keeping with their desire for a one-stop marketing solution for their agents; adding these postcards was a natural fit. The company places Just Listed and Sold orders for every property.

Perhaps the solution with the greatest impact is that of My Personal AdvantageSM, a contact management and e-marketing system. In about 10 minutes a day, an agent can easily keep track of their contacts and set up automated campaigns. Thus far, the proof seems to be in the pudding: “One of our agents recently sent me an e-mail about My Personal Advantage and especially the use of recipe cards, saying that she thought the idea was ‘brilliant.’ It was definitely a positive response.

“We have a company tech lab, which encourages agents to enroll their clients in the various campaigns,” she says. “The statistics say it all: the majority of leads that come in are from past clients, coming directly from their sphere of influence. So, the more we can help our agents get up to speed and comfortable with the platform, the more leads will begin to come in.”

To Grider’s credit, she and her group seem to be very involved in hands-on training with agents, which leads to more discussion and brainstorming on new ways to use TPMCO’s system.

Adds Grider: “I’m looking forward to getting our agents to be more proactive and less reactive with this program. That was one of the reasons we made this choice. These agents have to go after business, and the Personal Advantage system helps them do that.”

For more information, please visit www.tpmco.com.

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