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Realtors Bring ‘Real Estate Today’ to 77 WABC

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RISMEDIA, July 10, 2009-Real estate issues affect everyone in these challenging economic times, and now consumers in the tri-city area can tune in locally to a comprehensive, reliable source of real estate information every week. Beginning Saturday, July 11, Real Estate Today, produced by the National Association of Realtors®, will air on 77 WABC AM from 4-6 p.m., with a new two-hour program airing each week. The show offers a fast-paced format including provocative experts, listener call-ins, field reports and customized segments on market conditions in the New York city metro and surrounding areas.

“Consumers face such a glut of conflicting information about homeownership, it’s often tough to know what advice they can trust,” said NAR President Charles McMillan. “As the first and best source of real estate information, NAR knows that all real estate is local, which is why we are partnering with 77 WABC. We’re thrilled to join WABC’s Saturday lineup in the number 1 market in the country.”

Real Estate Today will cover the spectrum of benefits and challenges of homeownership, offering listeners a go-to spot for information about their home, from expert advice on buying and selling to remodeling and landscaping to the state of the current market and home financing issues.

“We’re pleased to have Real Estate Today join the WABC family,” said Steve Borneman, WABC president and general manager. “Hosted by the highly respected Gil Gross, Real Estate Today provides relevant, targeted information to the weekend audience and delivers real estate news our listeners can use.”

“Few issues affect families as close to home as those related to real estate, and that’s particularly true today,” said McMillan. “Market trends, legislative and regulatory actions, and financial developments all affect homeowners, buyers and sellers, and this show will inform and educate listeners about the biggest investment most of them will ever make. Realtors® have been bringing America home for the past 100 years, and now they are delivering their expertise and local market knowledge over the airwaves.”

For more information, visit www.REALTOR.org.

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