RISMEDIA, August 6, 2009-Better Homes and Gardens Real Estate LLC celebrates one year since the launch of its franchise system, with a growing network of 2,100 agents across 75 offices in 10 states. In its first year of operations, the newest national real estate franchise has surpassed expectations and gained momentum in a challenging housing market by distinguishing itself as the industry’s consumer lifestyle brand. Better Homes and Gardens Real Estate combines an iconic brand known for all things home with a next generation real estate business driven by the latest technologies, advanced agent tools and award-winning consumer marketing.
“We’ve found that a good idea is welcome under any market conditions and is perhaps especially welcome in changing times,” explained Sherry Chris, president and CEO of Better Homes and Gardens Real Estate LLC. “We have effectively blended a respect for the lifestyle tradition of an American media powerhouse with a focus on innovation, best-in-class technology and the reach of social media. It has proven to be a winning combination for homebuyers, brokerage owners, and agents alike.”
Some of the most noteworthy tools and initiatives the franchisor has launched in the last year include: Better Homes and Gardens Real Estate’s dynamic, consumer-friendly website; Its influential “Clean Slate” blog; The GreenLight Program, a fundamental career development program delivered via live online meetings and the Sales Wiki, which allows the brand’s agents and brokers to find information on real estate topics quickly and easily.
For more information, visit www.BHGRealEstate.com.
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