RISMedia
  • News
  • Premier
  • Reports
  • Events
  • Power Broker
  • Newsmakers
  • More
    • Publications
    • Education
No Result
View All Result
  • Agents
  • Brokers
  • Teams
  • Marketing
  • Coaching
  • Technology
  • More
    • Headliners New
    • Luxury
    • Best Practices
    • Consumer
    • National
Join Premier
Sign In
RISMedia
  • News
  • Premier
  • Reports
  • Events
  • Power Broker
  • Newsmakers
  • More
    • Publications
    • Education
No Result
View All Result
RISMedia
No Result
View All Result

Largest U.S. Cities Continue to be Plagued by Home Price Reductions

Home Marketing
August 29, 2009, 1 am
Reading Time: 2 mins read

price-reduced-webRISMEDIA, August 29, 2009-Trulia, Inc., a real estate search website, announced that 25% of homes currently on the market in the United States as of August 1, 2009 have experienced at least one price cut. The percentage of price reductions has continued to increase month-over-month for the past three months. The total value slashed off active listings now totals $27.8 billion. Major metros across the U.S. continue to be the hardest hit with 66% of the top 50 markets having percentage-of-price-reduction levels above the national average. Discounts for price-reduced homes has slightly decreased to an average of 10% off of the original listing price compared to an average of 10.6% off of the original listing price in June 2009.

While home sellers in several cities are beginning to price more aggressively, and forgo the need for price reductions, many continue to ignore market conditions and over-price their homes. Jacksonville retains the top spot for highest levels of price reductions for the third consecutive month with 38% of current listings experiencing at least one round of discounts. Additionally, Boston, Milwaukee and Minneapolis all placed in the top five nationally with the highest percentage of reductions for the second straight month.

“We are excited to see industry reports showing positive signs in the real estate industry, but there is still a long way to go before we’ll see a real recovery for the U.S. as a whole. Even as the volume of sales are starting to rise nationally, the median home price continues to fall,” said Pete Flint, Trulia co-founder and CEO. “The reality is, today’s sellers need to price aggressively to avoid reductions. Consumers are looking for value and when they find a good deal, they are taking advantage of market conditions.”

Cities experiencing significant increases in percentage of listings with price reductions from June 2009 to August 2009 include:

-Fresno, CA – 67% increase in price reductions
-Colorado Springs, CO – 27% increase in price reductions
-Kansas City, MO – 25% increase in price reductions
-Oklahoma City, OK – 24% increase in price reductions
-Albuquerque, NM – 22% increase in price reductions

Cities showing signs of recovery with significant declines in percentage of listing with price reduction from June 2009 to August 2009 include:

-Dallas, TX – 42% fewer price reductions
-Las Vegas, NV – 33% fewer price reductions
-Louisville, KY – 33% fewer price reductions
-Los Angeles, CA – 19% fewer price reductions
-Washington D.C. – 17% fewer price reductions

Luxury Market Getting Hit Hard

Luxury homes (those listed at two million dollars and above) continue to bear the brunt of discounts being offered with an average of 14% being slashed from the original asking price compared to the national average of 10%. Additionally, luxury homes represent barely two percent of all current listings on Trulia, but are responsible for 25% of the $27.8 billion in home price reductions.

For more information, visit www.trulia.com.

ShareTweetShare
Paige Tepping

Paige Tepping

As RISMedia’s Managing Editor, Paige Tepping oversees the monthly editorial and layout for Real Estate magazine, working with clients to bring their stories to life. She also contributes to both the writing and editing of the magazine’s content. Paige has been with RISMedia since 2007.

Related Posts

Hyperlocal
Agents

Get Local With It: Building Your Hyperlocal Brand on Instagram

August 25, 2026
Mountain
Agents

LeadingRE Welcomes Rebecca Mountain to Solutions Group Program

August 25, 2026
Newsmakers
Agents

RISMedia Unveils Refreshed Categories for 2027 Real Estate Newsmakers

August 25, 2026
New Home
Industry News

New-Home Sales Slip to Slowest Pace in 2026 as Builders Remain Under Pressure

August 25, 2026
consumer
Consumer

Consumer Confidence Slips as Present and Future Outlooks Conflict

August 25, 2026
Prices
Agents

Home Prices Rise, But Market Outlook Dims on Rates, Affordability

August 25, 2026
Tip of the Day

Parked and Productive: How to Turn Car Time Into Winning Video Content

How to ditch the studio setup and stiff, over-edited videos at your desk, and turn your parked car into a high-converting mobile content hub. Read more.

Business Tip of the Day provided by

Recent Posts

  • Get Local With It: Building Your Hyperlocal Brand on Instagram
  • LeadingRE Welcomes Rebecca Mountain to Solutions Group Program
  • RISMedia Unveils Refreshed Categories for 2027 Real Estate Newsmakers

Categories

  • Spotlights
  • Best Practices
  • Advice
  • Marketing
  • Technology
  • Social Media

The Most Important Real Estate News & Events

Click below to receive the latest real estate news and events directly to your inbox.

Sign Up
By signing up, you agree to our TOS and Privacy Policy.

About Blog Our Products Our Team Contact Advertise/Sponsor Media Kit Email Whitelist Terms & Policies ACE Marketing Technologies LLC

© 2026 RISMedia. All Rights Reserved. Design by Real Estate Webmasters.

No Result
View All Result
  • Home
  • Premier
  • Reports
  • News
    • Agents
    • Brokers
    • Teams
    • Consumer
    • Marketing
    • Coaching
    • Technology
    • Headliners New
    • Luxury
    • Best Practices
    • National
    • Our Editors
  • Publications
    • Real Estate Magazine
    • Past Issues
    • Custom Covers
  • Events
    • Upcoming Events
    • Podcasts
    • Event Coverage
  • Education
    • Get Licensed
    • REALTOR® Courses
    • Continuing Education
    • Luxury Designation
    • Real Estate Tools
  • Newsmakers
    • 2026 Newsmakers
    • 2025 Newsmakers
    • 2024 Newsmakers
    • 2023 Newsmakers
    • 2022 Newsmakers
    • 2021 Newsmakers
    • 2020 Newsmakers
    • 2019 Newsmakers
  • Power Broker
    • 2026 Power Broker
    • 2025 Power Broker
    • 2024 Power Broker
    • 2023 Power Broker
    • 2022 Power Broker
    • 2021 Power Broker
    • 2020 Power Broker
    • 2019 Power Broker
  • Join Premier
  • Sign In

© 2026 RISMedia. All Rights Reserved. Design by Real Estate Webmasters.

X
No Result
View All Result
  • Home
  • Premier
  • Reports
  • News
    • Agents
    • Brokers
    • Teams
    • Consumer
    • Marketing
    • Coaching
    • Technology
    • Headliners New
    • Luxury
    • Best Practices
    • National
    • Our Editors
  • Publications
    • Real Estate Magazine
    • Past Issues
    • Custom Covers
  • Events
    • Upcoming Events
    • Podcasts
    • Event Coverage
  • Education
    • Get Licensed
    • REALTOR® Courses
    • Continuing Education
    • Luxury Designation
    • Real Estate Tools
  • Newsmakers
    • 2026 Newsmakers
    • 2025 Newsmakers
    • 2024 Newsmakers
    • 2023 Newsmakers
    • 2022 Newsmakers
    • 2021 Newsmakers
    • 2020 Newsmakers
    • 2019 Newsmakers
  • Power Broker
    • 2026 Power Broker
    • 2025 Power Broker
    • 2024 Power Broker
    • 2023 Power Broker
    • 2022 Power Broker
    • 2021 Power Broker
    • 2020 Power Broker
    • 2019 Power Broker
  • Join Premier
  • Sign In

© 2026 RISMedia. All Rights Reserved. Design by Real Estate Webmasters.