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Company Profile – A Marketing Must

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By Maria Patterson

RISMEDIA, September 16, 2009—As chief information officer for Chantilly, Virginia-based Long & Foster Real Estate Inc., Michael Koval knows a thing or two about choosing effective technology for the company’s 13,700 sales associates. After a thorough due diligence process, Koval recently selected SharperAgent’s CRM (customer relationship management) program to add to the firm’s suite of business-building solutions for its agents. 

Serving in the CIO role for nine years, Koval carefully considered three vendors before choosing Denver-based SharperAgent for both its breadth and quality of content and its highly competitive pricing. According to Koval, the sheer number of designs and formats offered by SharperAgent—from postcards to flyers to buyer and seller guides and home tours—far outweighed other companies in the running. 

“The quality and the quantity of the content are unmatched,” Koval explains. “SharperAgent offers over 2,300 different pieces that cover just about every single event you can think of, whether it’s social, business or personal. They offer all the necessary components to help our agents communicate and maintain strong relationships with clients. 

“Plus, SharperAgent’s quality is very good,” he adds. “Their professionally-created products convey the right image for a Long & Foster professional.” 

To make the process as simple as possible for agents, SharperAgent created a custom environment for Long & Foster that matches the look and feel of other company applications. 

The system’s ease of use is also a big plus, says Koval. “You

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