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U.S. Housing Market Gains Steam from Sold 2009 Program

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RISMEDIA, October 21, 2009—Despite a year of economic turmoil and challenging market forces, top real estate agents continue to sell homes in 2009. In fact, every day, 13,698 homes are sold– that’s 570 homes sold every hour daily. 

To boost consumer awareness and share the success of its advertisers, The Real Estate Book, one of the leading publishers of real estate information online and in print in North America, has kicked off the SOLD 2009 program for a second year. SOLD 2009 not only helps home buyers and sellers find top real estate professionals in their local markets, but also helps agents and brokers show the types of homes that have sold over the past year while marketing homes currently for sale affordably and effectively. 

“With so much information circulating about the economy and housing market, spreading positive news about today’s transactions is critical to sustaining the momentum building in the market,” says Scott Dixon, president of The Real Estate Book. “Our SOLD 2009 program is designed to generate awareness and build confidence in the industry around the homes top real estate professionals are selling. It’s another way we deliver value to our advertisers, and help them connect with active buyers and sellers right now.” 

According to the company, through its SOLD 2009 program, The Real Estate Book will contribute up to 20% of the total pages published in its December 2009 and January 2010 magazines to promote the homes sold by its advertisers in 2009. For every full page purchased, advertisers receive a second page- at no cost–to showcase properties sold in 2009. 

Last year, the inaugural year of the program, The Real Estate Book published over 6,000 pages in over 8 million magazines to promote the homes sold by advertisers in 2008. 

Todd Walker, senior vice president of sales and operations at The Real Estate Book adds, “Plainly put, consumers can see that agents in The Real Estate Book and on RealEstateBook.com are experienced and actively engaged to help them find or sell a home faster and better than anyone else.” 

“This is one way we can promote positive news about the industry and help our advertisers achieve continued success. SOLD 2009 is just one part of The Real Estate Book media package that provides an affordable real estate marketing solution for any market, even on a tight budget.” 

For more information, visit www.RealEstateBook.com

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