By Melissa Birdsong
RISMEDIA, October 29, 2009—Feeling good about a home and a neighborhood is part and parcel of making the decision to buy, so staging a home should involve more than just raising the charm factor. Look for ways to also make the house say “safe and secure” to ensure a more well-rounded first impression.
In the course of my adult life, I’ve lived in 14 different residences, six of which have been single-family homes that I bought. Like most people, each time I had my list of must-haves in terms of living space, floor plan flow, structure, amenities, etc. But as I was also new to the area for half of those decisions, I was also interested in knowing more about the neighborhood and surrounding environment and would always envision myself coming home after dark. Even the most charming tree-lined street takes on a different character when the sun goes down.
Home as a sanctuary has moved from cultural trend to the essence of what makes a house a home. The term “sanctuary” covers everything from the basic need of shelter, a place of refuge, security, as well as a home that fits the lifestyle of the family living there. Gone are the days when showing a house with a home security system or solid deadbolts might signal the buyer to think the neighborhood was unsafe. Today, a home properly equipped to address general security issues is expected and has become the norm. Making a home more secure doesn’t have to be expensive or time consuming.
Here are some options for sellers to consider:
1. Hedging your bet-Trimming the bushes at the front entry and near the windows of the home adds curb appeal and opens sight lines around entrances.
2. Security with style- Choose attractive storm doors and entry doors with more secure locking options.
3. Light it up- Motion-activated lighting, timer controls and dusk-to-dawn options paired with path lighting and landscape lighting means the curb appeal of the home doesn’t go down with the sun.
4. High-tech peace of mind-Easy-to-install, whole-home wireless security systems and monitoring means you can control locks, lights and cameras from a computer or cell phone.
A buyer in the market for a new home today has more options than ever, and each has his or her own list of must-haves. Leverage the opportunity to show a home’s strength by marrying curb appeal and charm with a few upgrades that deliver on peace of mind.
Melissa Birdsong is vice president for Trend, Design & Brand, Lowe’s Companies, Inc.
For more information, please visit www.lowes.com.
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