By Brian Buffini
RISMEDIA, November 10, 2009—Here at Buffini & Company we’ve coached over 50,000 people in a one-on-one capacity, and have dedicated ourselves to studying, researching and supporting people through the growth process. One thing I’ve noticed recently is that people are taking a step back and beginning to examine some of the practices they employ in their business.
When the market is flying high and sticking a sign in the yard brings in multiple offers it can be easy to think you’re doing better than you necessarily are. The harsh reality is, however, a tougher market always exposes the real truth behind how you’re actually doing. And some of us have gotten off track. Below, I detail “The Five Detours on the Road to Success.”
1. Lack of Accountability
Every human being does better with accountability because we truly cannot see our own shortcomings; outside perspective is the best way to gain clarity on our patterns.
2. Loss of Motivation
Motivation, by its very nature, is designed to dissipate so we need to seek it out continually. As my friend and mentor, Zig Ziglar, says: “Motivation is like bathing. You have to do it on a daily basis!”
3. In Need of Direction
Once you get things moving and gain some momentum you actually need more direction than you did when you were just starting out. This is borne out by countless people who work their whole life and have nothing to show for it.
All you have to do is watch the “Animal Planet” documentary on predators in the wild to know how detrimental isolation can be: Predators never attack the pack; they always look for the isolated, hurt, wounded, and lost, the ones who’ve stopped moving forward. Self-employed people are more predisposed to this isolation than anyone else.
While “isolation” is a predator, “drift” is a killer; it’s the “silent assassin” because we
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