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Business Phones: Meeting the Needs of the Many

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By Kevin Baker

RISMEDIA, December 4, 2009—Although it may seem like we should have Aristotle or at least Goethe to thank for the quote “The needs of the many outweigh the needs of the few, or the one,” in fact it’s not any of the great philosophers. It’s really Star Trek’s Mr. Spock, who first said it in Star Trek II: The Wrath of Khan.

While that may take a little of the luster off the quote for some, as it turns out, that simple movie line actually applies to many situations in life–including how small business owners manage their business calls. Because what works well for an individual user often doesn’t work as well for the multiple users involved in a business.

As individuals, we all have multiple phone numbers these days–work, home, mobile, sometimes even our vehicles have their own numbers. Yet it seems like the more ways we have to be called, the more difficult it is to reach us.

That’s what makes those free “consolidate all your phones under one number” consumer services look so attractive. Having a single number that rings all your phones at once makes much more sense. Callers

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