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RISMEDIA, March 6, 2009-Prudential Real Estate and Relocation Services, Inc., a Prudential Financial, Inc. company, announced a new management team for its Seattle/Bellevue, Wash.-based affiliate Prudential Northwest Realty Associates. Mike Gain, a former owner of Prudential Northwest Realty Associates and Cayce & Gain Real Estate, assumes leadership of the company as chief executive officer.

Gain, a 30-year real estate veteran in greater Seattle, appointed Roger Cayce, Michael Smith and Al Lynch to his management team. The four will oversee 575 sales professionals at offices in Bellevue, Burien, Federal Way, Kent, Mountlake Terrace, Seattle and West Seattle, plus a relocation department.

“I’m excited to be back at Prudential Northwest Realty Associates. It feels like home,” said Gain, who sold the company in 2002. “The professionals at this company are really great people, and, frankly, I missed them and the interaction. It also feels great to return to the Prudential brand, the finest in our industry.”

Gain said his immediate goal is to increase market share at each office. He and his managers are recruiting top sales professionals to help reach that objective. “The real estate market has been challenging, but now is the time to hit the gas pedal, not the brake,” Gain explained. “We see ample opportunity now and we’re laying the groundwork for stability and long-term growth.

“The future of Prudential Northwest Realty Associates is just so bright,” Gain continued. “I want to accentuate the positives and take this company to new heights.”

Cayce, Gain’s business partner for more than three decades, will assist and consult in operations, while Smith, former owner of Prudential Michael Smith Realtors, will lead the firm’s Eastside operations including business development and marketing. Lynch, former manager of the company’s West Seattle/Jefferson Square office, will serve as chief operating officer.

Earl Lee, president of Prudential Real Estate and Relocation Services, said Gain and his management team have the knowledge and experience to take charge of their marketplace. “These professionals have nearly a century of experience and have succeeded in all types of market conditions,” he said. “We anticipate great things taking place at Prudential Northwest Realty Associates for the benefit of customers throughout the region.”

Prudential Real Estate and Relocation Services, Inc. is Prudential’s integrated real estate brokerage franchise and relocation services business. Prudential Real Estate franchises are independently owned and operated. Companies are selected based upon outstanding performance records, high levels of customer service and shared business values with those of Prudential. Prudential Real Estate provides franchises with business strategies using Operation Reviews as well as numerous benefits, including access to Prudential Real Estate’s Online Seller Advantage SM program designed to provide real-time information to sellers with the touch of a keystroke. Prudential Real Estate is one of the largest real estate brokerage franchise networks in North America, with nearly 1,940 franchise offices and approximately 62,000 sales professionals in the franchise Network as of December 31, 2008.

For more information, visit www.prudential.com.

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