RISMedia
  • News
  • Premier
  • Reports
  • Events
  • Power Broker
  • Newsmakers
  • More
    • Publications
    • Education
No Result
View All Result
  • Agents
  • Brokers
  • Teams
  • Marketing
  • Coaching
  • Technology
  • More
    • Headliners New
    • Luxury
    • Best Practices
    • Consumer
    • National
    • Our Editors
Join Premier
Sign In
RISMedia
  • News
  • Premier
  • Reports
  • Events
  • Power Broker
  • Newsmakers
  • More
    • Publications
    • Education
No Result
View All Result
RISMedia
No Result
View All Result

4 Steps toward a Successful Real Estate Marketing Strategy

Home Best Practices
Strategies for Success by Steve Hundley
May 7, 2013
Reading Time: 2 mins read

RISMEDIA, January 11, 2010—When considering your real estate marketing plan, January is not the month to take it easy. In fact, now is the time to set up and plan your entire year. Here is a list of very simple, but important, steps you should definitely put on your marketing schedule for 2010:

1. Create a real estate market update for the year and e-mail it to all your non-Realtor contacts. List all sales, current listings and any local trends you personally have witnessed. The key is to paint a positive picture of the market and make sure to promote the ability to locate these great investments right from your website.

Your e-mail should specifically contain the following:

-The address of each listing and sale
-The bedrooms, baths and square footage
-How many days on market
-The sales (on solds) or listing price
-Your calculated price per square foot
-A 2009 real estate year in review, including your assessment of market conditions and how investors are finding this the best time in a very long time to own multiple properties
-How your website is the place to find any information on real estate
-A request and link for feedback about your site
-Invitation to subscribe to your Facebook business page. If you don’t have one set up, make this one of your objectives for 2010.

2. Send out your real estate marketing message before the middle of January to your entire contact database. Look out for bounced back e-mails.

3. The next step is critical—reach out to everyone by phone, verify they received your e-mail message and ask if they are interested in any investment opportunities.

4. On bounced back e-mails, call to correct their e-mail address then resend your update and follow-up with step 3. If you can’t reach them by phone or e-mail then get them out of your database. You want a clean database.

Plan Your Real Estate Marketing Objectives

Plan your real estate marketing objectives for the upcoming year quarter by quarter. In fact, a simple plan would be to repeat the steps below every quarter and you will find yourself converting more business from the people you already know than you ever thought possible.

During Each Quarter, Do the Following:

-Implement the suggestions and feedback from the real estate marketing exercise you embarked upon in January.

-During this time, begin perfecting your social marketing skills. Make sure to submit an update via your Facebook page at least once per week. Consider a local real estate blog for your community.

Our best advice on your real estate marketing in 2010 is to focus on going deep into your contact database to maximize the communication between you and your contacts.

Steve Hundley is the founder and CEO of 1parkplace, inc. 1parkplace will be delivering free agent training webinars on all the topics listed above. Visit their Real Estate Training Center for details on live and prerecorded real estate training events.

For more information, visit www.1parkplace.com.

ShareTweetShare

Related Posts

FAIR
Industry News

California FAIR Insurance Seeks 36% Rate Increase Due to Growing Wildfire Concerns

October 6, 2025
Zillow
Agents

Zillow Debuts Real Estate App in ChatGPT

October 6, 2025
Confidence
Agents

Confidence by Design: Build It One Win at a Time

October 6, 2025
MRED
Agents

Midwest Real Estate Data Elects Seven Industry Professionals to Board of Managers

October 6, 2025
HAR CEO and Industry Icon Bob Hale Gets Star-Studded Sendoff in Houston
Agents

HAR CEO and Industry Icon Bob Hale Gets Star-Studded Sendoff in Houston

October 6, 2025
HomeSmart
Agents

HomeSmart Appoints Stacey Onnen as President

October 6, 2025
Tip of the Day

Bubbles to Burst for New Team Members (and How to Help Them)

Whenever anyone enters a new job in a new field, there are always tricks of the trade they have to learn—some that may counter their expectations. Read more.

Business Tip of the Day provided by

Recent Posts

  • California FAIR Insurance Seeks 36% Rate Increase Due to Growing Wildfire Concerns
  • Zillow Debuts Real Estate App in ChatGPT
  • Confidence by Design: Build It One Win at a Time

Categories

  • Spotlights
  • Best Practices
  • Advice
  • Marketing
  • Technology
  • Social Media

The Most Important Real Estate News & Events

Click below to receive the latest real estate news and events directly to your inbox.

Sign Up
By signing up, you agree to our TOS and Privacy Policy.

About Blog Our Products Our Team Contact Advertise/Sponsor Media Kit Email Whitelist Terms & Policies ACE Marketing Technologies LLC

© 2025 RISMedia. All Rights Reserved. Design by Real Estate Webmasters.

No Result
View All Result
  • Home
  • Premier
  • Reports
  • News
    • Agents
    • Brokers
    • Teams
    • Consumer
    • Marketing
    • Coaching
    • Technology
    • Headliners New
    • Luxury
    • Best Practices
    • National
    • Our Editors
  • Publications
    • Real Estate Magazine
    • Past Issues
    • Custom Covers
  • Events
    • Upcoming Events
    • Podcasts
    • Event Coverage
  • Education
    • Get Licensed
    • REALTOR® Courses
    • Continuing Education
    • Luxury Designation
    • Real Estate Tools
  • Newsmakers
    • 2025 Newsmakers
    • 2024 Newsmakers
    • 2023 Newsmakers
    • 2022 Newsmakers
    • 2021 Newsmakers
    • 2020 Newsmakers
    • 2019 Newsmakers
  • Power Broker
    • 2025 Power Broker
    • 2024 Power Broker
    • 2023 Power Broker
    • 2022 Power Broker
    • 2021 Power Broker
    • 2020 Power Broker
    • 2019 Power Broker
  • Join Premier
  • Sign In

© 2025 RISMedia. All Rights Reserved. Design by Real Estate Webmasters.

X