RISMEDIA, April 9, 2010—Better Homes and Gardens Real Estate LLC announced the addition of Real Estate III, a Charlottesville-based real estate firm founded in 1972. Real Estate III, a leader in the Central Virginia market, will now operate as Better Homes and Gardens Real Estate III. With this affiliation, the Better Homes and Gardens Real Estate network expands into Virginia, and the brand network now includes approximately 125 offices in 15 states.
“Real Estate III has a rich tradition of superior customer service spanning several generations while consistently embracing ongoing change in the Greater Charlottesville housing market,” said Sherry Chris, president and CEO of Better Homes and Gardens Real Estate LLC. “We look for partners who are prepared to move ahead of the times, a ‘Next Generation Brokerage’ that remains relevant regardless of the market cycle. That is what Real Estate III has shown year after year.”
Better Homes and Gardens Real Estate III will continue to operate under the direction of Jeff Gaffney, CEO and Chairman, and Art Pearson, President and Principal Broker.
“We have always embraced change, philosophically, and we are always looking at strategic moves that can benefit our associates and our clients,” said Gaffney. “Partnering with a world-class franchisor that is always looking to the future is a natural fit for us. It positions us for growth and further boosts our ability to deliver the best real estate transaction experience in Central Virginia.”
The firm has 227 agents in nine regional offices and offers a comprehensive range of services supporting relocation, mortgage, senior specialists, first-time buyers and home warrantees. In conjunction with this announcement, the company launched its newly redesigned website (www.realestateiii.com).
“Today is a great day in the nearly 40-year history of Real Estate III,” said Pearson, who joined the firm in 1972. “Our founder Frank Kessler was renowned for his visionary marketing and progressive strategies. This announcement is a page out of his playbook.”
For more information, visit www.BHGRealEstate.com.
