RISMedia
  • News
  • Premier
  • Reports
  • Events
  • Power Broker
  • Newsmakers
  • More
    • Publications
    • Education
No Result
View All Result
  • Agents
  • Brokers
  • Teams
  • Marketing
  • Coaching
  • Technology
  • More
    • Headliners New
    • Luxury
    • Best Practices
    • Consumer
    • National
    • Our Editors
Join Premier
Sign In
RISMedia
  • News
  • Premier
  • Reports
  • Events
  • Power Broker
  • Newsmakers
  • More
    • Publications
    • Education
No Result
View All Result
RISMedia
No Result
View All Result

Investor Interest in Real Estate Triples in 12 Months

Home Marketing
April 15, 2010, 3 pm
Reading Time: 4 mins read

RISMEDIA, April 16, 2010—According to a new Move, Inc., survey, interest in real estate as an investment has more than tripled in the past year. In fact, 17.2% of potential home buyers today say they plan to purchase a home in the near future as an investment compared to just 5.6% in March 2009.

The survey also found just over ten percent (12.3%) of Americans planning to purchase investment property in the near future say they will pay for the property using 100% cash, and 12.8% will use cash for more than 50% of the purchase price and finance the rest. Almost half (49.2%) say they will buy the property with less than 50% cash down and finance the remainder. The U.S. Census Bureau reported that one in three U.S. homes are owned free and clear, without a mortgage.

Nearly half of these potential real estate investors (46.5%) say they plan to own the property for six or more years, 16% expect to hold the property between two and five years, while 10.6% plan to own the property between six and 24 months.

While interest by potential home buyers in purchasing a foreclosure to live in themselves has dropped 31.1% in the past five months to 26.5%, this newest Move survey found interest in purchasing a foreclosure as an investment is on the rise. In fact, interest in purchasing a foreclosure as an investment to fix it up and resell it rose from 11.3% in October 2009 to 16% in March 2010, a 42% increase.

Economy and lifestyle needs to trigger transactions with buyers and sellers
The Move Homeownership survey also found approximately half (49%) of all homeowners would buy another home today if they could sell their current home for what they paid for it or more. This is especially true for homeowners ages 25 to 34 (68.2%).

Some of the most important reasons influencing homeowners’ decisions to sell their current home with the intention of purchasing another include the need to lower monthly expenses because of financial hard times (25.4%), their growing family needs more space (20%), or the desire for their children to attend a better school (14.1%). Moving closer to important daily conveniences (12.3%) or work (10.9%) and the desire to improve their lifestyle by purchasing a nicer or larger home because they’re doing well (10%) were also among the most important reasons homeowners would purchase a different house once they sell their current home.

“Real estate and housing today face many of the same challenges other major industries are experiencing as a result of our national economy,” says Move Chief Revenue Officer, Errol Samuelson. “Concerns around employment and their overall economic situation are causing many people to wait until the economy improves before they commit to one of the largest purchases they’ll most likely make in their lives. The findings of this newest survey make it clear the desire and motivation to be a homeowner remains strong, and as the economy continues to strengthen and improve, so will the housing market.”

Perceptions on affordability improve, first-time buyers prepare to buy
Despite today’s challenging economy, demand for homeownership remains strong and first-time buyers make up a significant number of all potential buyers. One in five consumers (21%) report they plan to purchase a home in the next 12 months to five years, with 7.9% planning to purchase in the next two years. Of those planning to purchase a home in the near future, half (50.7%) are first-time buyers, with men (55%) somewhat more interested in entering the housing market as a first-time buyer than women (45%).

The survey also found that while housing has become more affordable in the past nine months, most Americans are still unaware of how affordable homes are today. Based on survey results, 41.5% of Americans think a family making the median income of $52,029 can afford nearly half (45.7%) of all the available homes for sale in their area. In June 2009, more than three-quarters (76.4%) of Americans said they thought a family earning the national median income could afford 50% or fewer of the homes for sale in their area.

In fact, a median income family today can afford approximately 70% of the homes for sale on the Move Network, a leader in online real estate.

Dreams delayed not lost
According to this newest survey, the economy has forced some homeowners to make serious sacrifices or changes to their lifestyle as they wait for conditions to improve. Just over two-thirds (69.1%) of homeowners who have delayed selling their home reduced their daily living expenses in order to pay their mortgage, 35.4% have downsized to a smaller home, and 33.5% have delayed expanding their family as planned.

Approximately one-third (36%) of homeowners not in a position to sell their home and purchase a home that better fits their needs, report they couldn’t purchase a different home in a more upscale neighborhood as a result. This was especially true for women (45.1%) compared to men (27.2%). In addition, 24% of homeowners say they’ve not been able to move closer to work or a desired school (21.9%), purchase a second vacation home or retirement home (21.9%), or buy a rental property as an investment (21.5%) as a result of their current situation.

Real estate remains high on consumer radar
Real estate remains top of mind with Americans as more than half (55.1%) say they’re paying more attention to home values today as compared to a year ago. Only 10.8% say they’re paying less attention to home values this year. In the past year, monthly unique visitors on the Move Network, a leader in online real estate, have increased by 7.6% percent from 7.8 million in February 2009 to 8.4 million in February 2010. In February 2010, the top ten most popularly searched MSAs on the Move Network in order of popularity were Chicago, Los Angeles-Long Beach, Detroit, Dallas, Philadelphia, Tampa-St. Petersburg-Clearwater, Phoenix-Mesa, Boston, Atlanta, and Las Vegas.

For more information, visit www.move.com.

ShareTweetShare

Related Posts

Compass, Rocket Strike Partnership to Put Private Listings on Redfin, Escalating Zillow Battle
Industry News

Compass, Rocket Strike Partnership to Put Private Listings on Redfin, Escalating Zillow Battle

February 26, 2026
Deadline Extended to Complete RISMedia Power Broker Survey
Best Practices

Deadline Extended to Complete RISMedia Power Broker Survey

February 26, 2026
Forbes
Agents

Forbes Global Properties Expands Florida Presence, Welcoming Levin Rinke Realty

February 26, 2026
Steady, Near 6% Rates Bring ‘Improving Momentum’ in Buyer Demand
Agents

Mortgage Rates Drop Below 6% for the First Time in Over 3.5 Years

February 26, 2026
The Future of Real Estate Is Still Human
Industry News

The Future of Real Estate Is Still Human

February 26, 2026
UWM
Industry News

United Wholesale Mortgage Continues to Tout Market Dominance in Q4 2025 Earnings

February 26, 2026
Tip of the Day

How to Baby-Proof Your Next Open House

Even a perfectly staged home free of the seller’s belongings can be full of safety hazards—especially when new parents bring along their little ones to a showing. Read more.

Business Tip of the Day provided by

Recent Posts

  • Compass, Rocket Strike Partnership to Put Private Listings on Redfin, Escalating Zillow Battle
  • Deadline Extended to Complete RISMedia Power Broker Survey
  • Forbes Global Properties Expands Florida Presence, Welcoming Levin Rinke Realty

Categories

  • Spotlights
  • Best Practices
  • Advice
  • Marketing
  • Technology
  • Social Media

The Most Important Real Estate News & Events

Click below to receive the latest real estate news and events directly to your inbox.

Sign Up
By signing up, you agree to our TOS and Privacy Policy.

About Blog Our Products Our Team Contact Advertise/Sponsor Media Kit Email Whitelist Terms & Policies ACE Marketing Technologies LLC

© 2026 RISMedia. All Rights Reserved. Design by Real Estate Webmasters.

No Result
View All Result
  • Home
  • Premier
  • Reports
  • News
    • Agents
    • Brokers
    • Teams
    • Consumer
    • Marketing
    • Coaching
    • Technology
    • Headliners New
    • Luxury
    • Best Practices
    • National
    • Our Editors
  • Publications
    • Real Estate Magazine
    • Past Issues
    • Custom Covers
  • Events
    • Upcoming Events
    • Podcasts
    • Event Coverage
  • Education
    • Get Licensed
    • REALTOR® Courses
    • Continuing Education
    • Luxury Designation
    • Real Estate Tools
  • Newsmakers
    • 2026 Newsmakers
    • 2025 Newsmakers
    • 2024 Newsmakers
    • 2023 Newsmakers
    • 2022 Newsmakers
    • 2021 Newsmakers
    • 2020 Newsmakers
    • 2019 Newsmakers
  • Power Broker
    • 2025 Power Broker
    • 2024 Power Broker
    • 2023 Power Broker
    • 2022 Power Broker
    • 2021 Power Broker
    • 2020 Power Broker
    • 2019 Power Broker
  • Join Premier
  • Sign In

© 2026 RISMedia. All Rights Reserved. Design by Real Estate Webmasters.

X