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A Step in the Right Direction – Online Marketing Presentations Give Agents the Upper Hand

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By Paige Tepping

RISMEDIA, June 26, 2010—As the real estate industry continues to put an emphasis on reducing the consumption of paper and printing and implementing eco-friendly practices into their daily business model, companies like Hunt Valley, Maryland’s, Realty Tools, have made it easy to go green while maintaining a professional appearance—all while on-the-go.

Michael Quick, regional manager for eMarketing, Coldwell Banker Residential Brokerage Southwest Region, introduced Realty Tools in early 2009 in several of his offices, and began a rollout in early 2010 to the rest of his 92 offices representing over 5,500 agents in Southern California and Arizona.

“We had a need in several of our offices for a new solution to create CMAs online in order to cut down on paper consumption, create marketing materials that were up-to-date and keep up with the increasing shift to the Internet,” says Quick. Realty Tools’ ToolKitCMA has helped streamline the process of creating CMAs, listing presentations and showing packages for buyers and has provided Quick’s agents with the confidence they need to be successful in today’s market.

“The professional look and feel of the presentations my agents create through Realty Tools has enabled them to regain their confidence and excitement about going out and getting appointments that lead to listings,” says Quick. Not only can his agents access the information they need to create marketing presentations online—enabling them to work from outside the office—the documents can be personalized to create top-of-mind awareness.

“In today’s market especially, it is crucial for agent’s to market themselves each time they reach out to clients—whether that be through CMAs, listing presentations or general flyers,” he says. “We have been extremely happy with Realty Tools from the beginning, as they work hard to make our lives easier.”

An intuitive, easy-to-use program, ToolKitCMA walks agents through the process of creating presentations that can be customized to meet the needs of each individual agent. Agents simply sign into the program, decide what type of presentation they want to create and are then guided through the process.

“The program enables agents to create a professional presentation in just a few easy steps that include: choosing which documents to incorporate into the presentation; creating a cover letter; and then selecting the information from the MLS they want to share,” he says. “Once the information from the MLS is added to the presentation, agents have the choice to either print the document, save it as a PDF or e-mail it directly to their clients.”

The strong listing presentations that are created through Realty Tools give Quick’s agents the confidence to win listings over their competitors, a huge advantage in today’s market.

“The professional look and feel of the presentations further reiterates the level of professionalism that Coldwell Banker works hard to portray to the public on a daily basis.”

Not only does working with Realty Tools give Quick’s agents an edge, it is also a step in the right direction as the industry continues to trend toward eco-conscious practices.

“We all need to be looking at ways to reduce our consumption of paper and printing, especially since this is the way collateral is being delivered, and will continue to be delivered in the future,” says Quick. “Not only is it good for the conscience, but it makes a lot of sense not to continue to print materials that aren’t going to be used.”

For more information, visit www.realtytools.com.

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