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Point2 Technologies Launches Highly Anticipated Point2 Agent IDX

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RISMEDIA, July 2, 2010—Point2 Technologies announced the release of its highly anticipated Point2 Agent IDX (Internet Data Exchange) search solution. Seamlessly integrated into the Point2 Agent (www.Point2Agent.com) listing syndication and website platform for real estate brokers and agents, the tool enables consumers to search local MLS listings directly on their real estate agent’s Point2 website, easily and conveniently.

Point2 Agent IDX is developed and offered under a technology and marketing agreement with Wolfnet Technologies, Point2 announced in early May 2010. Wolfnet is one of the industry’s leading providers of IDX for real estate, with MLS channels reaching more than 80% of real estate brokers and agents in the United States.

Nearly 75% of real estate practitioners in the United States who operate their own websites, including brokers and listing agents, as well as buyers’ agents who do not represent listings of their own, today use IDX, according to Point2 estimates. IDX delivers a number of important benefits to the sales professional including an expanded inventory of listings prospective buyers can browse directly on their website.

“Especially in today’s market environment, Point2 Agent IDX will play an important role in the success of our customers as it delivers content and feature sets as well as cost savings on a recurring, nearly inescapable expense for many real estate professionals today,” said Saul Klein, Chief Executive Officer, Point2 Technologies. “We are constantly investing in research and development to give our users unique advantages in the marketplace. IDX is one of those indispensable tools that are critical to success and that we’re excited to bring to our members.”

Built right into the widely used Point2 Agent platform, Point2 Agent IDX now puts critical technology at the fingertips of Point2 users, enabling them to conveniently and more easily add MLS listing search on their Point2 agent websites, saving them valuable time, effort and unnecessary frustration.

MapTracks, an optional component of Point2 Agent IDX, enables an advanced map-based search interface to the Point2 Agent IDX system, and has been shown to significantly increase visitor engagement and prospect conversion rates.

For more information, visit www.point2.com.

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