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Zillow.com Reports Record Visits and Activity in First Half of 2010, Amid Surge in Mobile Usage

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RISMEDIA, July 2, 2010—Despite a mixed housing market that continued to struggle during the first half of 2010, real estate website Zillow.com announced it broke multiple records for site traffic and user activity over the past six months. Zillow consistently broke traffic records during the past six months with an average of 10 million unique users visiting Zillow each month during this period, up 20% year-over-year. In June 2010, 10.7 million visitors came to Zillow, up 26% from a year earlier.

The Zillow Mobile App has been downloaded 1.75 million times, making Zillow the clear leader in mobile real estate. Zillow has apps on the iPhone, as well as on Windows Mobile, iPad and Android, the latter three of which launched in May, April and March respectively. Zillow is one of the most popular real estate apps in the iPhone App Store and in the Android Market.

Zillow offers information and services for every stage of homeownership–for homeowners, buyers, sellers and renters–and for all types of real estate professionals, including agents, brokers, lenders and more. Approximately 63% of Zillow’s visitors, or 6.5 million in June were actively buying or selling a home now or in the near future.

Additional milestones during the first half of 2010 include:

-4.4 million for-sale, rental and Make Me Move listings are posted on Zillow today, up 23% year-over-year.

-Zillow forged new partnerships with several large real estate brokerages in the first half of 2010, including Howard Hanna Real Estate Services and John L. Scott Real Estate. Zillow now has partnerships with virtually every major real estate brokerage in the country, many of whom are represented on Zillow’s Broker Advisory Board.

-Zillow began offering rental listings in December and will soon be adding additional rental listing feeds, as it has already done with for sale listings feeds.

-Zillow Mortgage Marketplace continues to revolutionize the way borrowers connect with lenders, offering consumers an anonymous way to compare unlimited customized rates by verified and rated lenders. During the first half of 2010, borrowers submitted 356,000 loan requests through Zillow Mortgage Marketplace, up 35% year-over-year. During the same period, lenders responded with more than 4.7 million custom loan quotes, up 31% from the first half of 2009. Lenders compete with one another in the transparent marketplace, and each loan request is generating an average of 16 loan quotes to help borrowers thoroughly shop and find the best loan for them. With the industry’s first lender-rating system, participating lenders have an average of four reviews each.

-The Zillow Directory of real estate professionals continues to grow and now includes more than 262,000 real estate agents, more than 19,000 lenders and 25,000 other professionals.

“As volatility in the housing market continues unabated, information is power now more than ever,” said Spencer Rascoff, Zillow’s chief operating officer. “In just a few short years, the Zillow brand has become well-known as the leading source for real estate information online. We’re pleased that in 2010 our product has successfully expanded beyond the desktop and onto mobile devices, such that Zillow is now readily accessible wherever and whenever people want to access it.”

For more information, visit www.zillow.com.

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