By Seth Kaplan
In today’s changing real estate environment, not only are real estate agents and brokers looking for new ways to reach consumers, but real estate-related firms are looking for the same when it comes to reaching agents and brokers. Firms such as home warranty companies, due to recent HUD rulings, must change the way they compensate and work with real estate professionals for selling/promoting their products. In short, because the administrative fees that have long been paid out are no longer a viable option, home warranty companies must adjust the way they interact with real estate professionals who are vital to their business.
At the same time that these changes are taking place, real estate consumers have clearly changed a number of the ways in which they access real estate related information. There are numerous (very popular) real estate applications available in the various app stores on mobile devices. Many of the country’s leading real estate firms are formatting their websites for use on the mobile device. Text messaging (the nation’s most popular form of communication with 157 billion messages a month) is also being used widely by agents and brokers to deliver property information and pictures directly to the phones of home buyers and sellers.
Being proactive in the changing landscape in which they operate, HSA Home Warranty has come together with Mobile Real Estate ID to create a partnership unlike anything ever before seen in real estate. Recognizing the needs of the real estate agent to incorporate a level of mobile technology into their practice as well as the demand of home buyers to be able to access property information and pictures on their mobile device, they have purchased the media rights to thousands of agents nationwide within Mobile Real Estate ID’s text message lead generation service.
This unique approach will offer tremendous benefits for both groups. First, for real estate agents, because the media opportunities within this platform are of such a targeted nature (both to real estate professionals and home buyers), the cost of this cutting-edge lead generation technology has been dramatically reduced by up to 90%. This allows real estate agents to incorporate the technology they need in today’s market at a fraction of the cost they would normally incur.
For home buyers who text in to receive property information, they will be able educated on the benefits of purchasing a home with a warranty. In addition, because the cost of the service has been reduced so dramatically, more agents can now use this service, making it available to a greater number of interested home buyers who are looking to access information via their mobile device.
By recognizing the needs of both real estate agents and consumers, HSA was able to quickly adjust to the changing landscape and create a new way to add value to the real estate professionals who are so vital to the success of their product. This unquestionable recipe for success will further promote HSA as the industry leader who, above all, redefined the home warranty experience.
For more information on HSA’s Partnership with Mobile Real Estate ID, please visit: http://www.mobilerealestateid.com.
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