By Blanche Evans
RISMEDIA, October 7, 2010—When business is bad or good, you can’t wait to make better changes. You have to quickly identify and correct challenges to pursue opportunities. Is there room for improvement in your farming, communications, or business plan?
To find the answer, you have to look under the hood – take your business apart and examine it piece by piece. Then, you must replace the bad parts for good parts that will get you where you want to go.
Steve Hundley, CEO of 1ParkPlace says you need the right team, process and system to take back your market.
“My passion is starting a movement that helps our industry take back their markets again,” says Steve Hundley. “You’re battling low consumer confidence, negative media, and misinformation that’s doing more harm to your market than any dip in the economy ever could.”
Hundley says you should be the go-to source for your local market, not the talking heads. He personally designed a new hyper-local farming system to help you reconnect with your community by creating a content-driven influence to every citizen.
All you need is an educational pit-stop – the 2010 Real Estate Market Domination Summit (www.realestatemarketingsummit.com), taking place Nov. 30-Dec. 2 at the historic Hotel Del Coronado in San Diego.
It’s a virtual summit via simulcast that will take you down a unique assembly line of strategic learning modules – over 40 classes and workshops designed to help you build a dream ride of a business.
When you need a tune up, simply review learning sessions with your on-demand replay. You’ll have checklists, planning templates, and blueprint guides to help you specifically target the market you want to dominate, whether you are a broker, agent, or sales support staff.
Sponsored by RISMedia, think of The Market Domination Summit as a hyper-local marketing and planning assembly line of information for brokers, agents, assistants, and marketing directors. Each module will be taught by the leading executives in their fields, including Allan Dalton, John Featherston and Tom Ferry, among other experts. At the end, your business engine will rev like a six-figure sports car.
But don’t expect ordinary break-out sessions. You’ll receive the following analytics and support in a coordinated hand-off from our experts:
1. Define your purpose. Are you a broker/manager, agent, or marketing director? There is even a track for virtual and executive assistants.
2. Analyze your target market – geographic or industry or both. Do you want to market a geographic neighborhood, or a track like REOs, short sales or luxury homes?
3. Design your approach – from grass roots to supersonic there is an approach and system that fits your goals and budget.
4. Determine your content and marketing strategy – see how easy it is to provide an irresistible influence to your target market for low or no cost vs. buying advertising and SEO that does not work.
5. Enhance what’s working, fix what’s broken – Do you want to gain clear cut resources, for content, technology, management or measurement? This is the place!
From there, you’ll push the button and watch the system you designed go to work for you. Execution, oversight, and reassessment to help you stay on budget and on target through tangible, trackable sales results.
“Consumers are much smarter, so your marketing system has to be smarter, too,” explains Hundley. “From mapping neighborhoods to predictive moving technology, we have proven systems to farm a small neighborhood to an entire city.”
Through October 10, 2010, special pricing for the 3-day summit will be $149, including replay access to learning sessions for 6 months.
“The time to fix what’s wrong is now,” urges Hundley. “We’ve made this opportunity as affordable as possible, so you can have the resources you need to farm and dominate your target market.”
So Realtors, start your engines. Get on the fast track. Dominate your market.
To learn more, visit www.realestatemarketingsummit.com
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