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Prudential Real Estate Ranked Highest for Seller Satisfaction in J.D. Power and Associates’ 2010 Home Buyer/Seller Study

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RISMEDIA, August 2, 2010–Prudential Fox & Roach, REALTORS®  Chairman and CEO Larry Flick announced that Prudential Real Estate was recently ranked Highest Overall Satisfaction for Home Sellers Among National Full Service Real Estate Firms in J.D. Power and Associates’ 2010 Home Buyer/Seller StudySM.

The study measures customer satisfaction of home sellers and buyers with major national real estate companies. Overall satisfaction is determined by examining four factors for the home-selling experience: agent (44%); marketing (30%); office (15%); and services (11%). Among home sellers, Prudential Real Estate scored highest on a 1,000-point scale and received particularly high ratings from customers in the marketing and agent factors. This is the second time in three years the Prudential Real Estate Network ranked highest in seller satisfaction. The Network also ranked highest in 2008.

The team at Prudential Fox & Roach, REALTORS® works hard to exceed the expectations of its clients – sellers and buyers alike, explained Prudential Fox & roach chairman and CEO Larry Flick. “In today’s market, our clients require all the expertise and service we can offer – and by leveraging Prudential’s brand strength, its broad product and service offerings and its effective Internet marketing programs, we provide sellers with the exposure they need for their homes.”

“This distinction underscores the satisfaction level and consistency of our network through challenging times in our industry,” said Jim Mallozzi, chairman and CEO, Prudential Real Estate and Relocation Services. “Affiliate to affiliate, our sales professionals are the local-market experts who market and price homes right, while providing attentive service. The more you know us, the more you love us.”

Added Earl Lee, president, Prudential Real Estate and Relocation Services: “The Prudential Real Estate Network already enjoys one of the highest average selling prices in the industry. And, this prestigious J.D. Power and Associates designation demonstrates that our sales professionals are representing their customers with distinction.”

The study finds that despite the popularity of home selling and buying resources on the Internet, the real estate sales professional remains key to customer satisfaction with real estate companies. A large proportion of both home sellers and buyers rely on the Internet to facilitate the buying or selling process, with 79% of buyers saying that they used Internet tools to help them in the purchase process, and 82% of sellers reporting that they used a website listing to market their home. In addition, among home sellers, online methods are the most important aspect of marketing. However, the sales professional carries the greatest importance among the factors that comprise overall satisfaction among both home sellers and buyers.

Prudential Fox & Roach, REALTORS®, the nation’s fifth largest provider of total home services in the United States, is an independently owned and operated member of the Prudential Real Estate Affiliate, Inc. (PREA), the largest Prudential affiliate in the PREA network and the largest broker in the country operating in a single market. As the Tri-State area’s real estate leader, the company has more than 60 sales locations and 4000+ associates. Through its affiliate, the Trident Group, the company provides one-stop shopping and facilitated services to its clients including mortgage financing and title, property and casualty insurance. Visit our Website at http://www.prufoxroach.com/.

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