By Loren McDonald
RISMEDIA, December 8, 2010—(eM+C)—During the busy holiday season, real estate professionals are looking for new ways to stand out in crowded inboxes. With prospective buyers envisioning themselves in a new home in 2011, now is an ideal time to engage prospective clients and start building loyalty. By focusing on a few, but often overlooked key areas, real estate professionals can yield incremental revenue opportunities and gain an edge on the competition. Here are five ways to give your e-mail program a boost:
1. Make it easy for consumers to opt in and provide information. Take advantage of the seasonal increase in online traffic by ensuring every page on your website has a benefit-driven e-mail opt-in form. Collecting the e-mail addresses of interested buyers, even if they
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