By Loren McDonald
RISMEDIA, December 8, 2010—(eM+C)—During the busy holiday season, real estate professionals are looking for new ways to stand out in crowded inboxes. With prospective buyers envisioning themselves in a new home in 2011, now is an ideal time to engage prospective clients and start building loyalty. By focusing on a few, but often overlooked key areas, real estate professionals can yield incremental revenue opportunities and gain an edge on the competition. Here are five ways to give your e-mail program a boost:
1. Make it easy for consumers to opt in and provide information. Take advantage of the seasonal increase in online traffic by ensuring every page on your website has a benefit-driven e-mail opt-in form. Collecting the e-mail addresses of interested buyers, even if they
Copyright© 2015 RISMedia, The Leader in Real Estate Information Systems and Real Estate News. All Rights Reserved. This material may not be republished without permission from RISMedia.
Content on this website is copyrighted and may not be redistributed without express written permission from RISMedia. Access to RISMedia archives and thousands of articles like this, as well as consumer real estate videos, are available through RISMedia's REsource Licensed Content Solutions. Offering the industry’s most comprehensive and affordable content packages. Click here to learn more! http://resource.rismedia.com