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Lifestyle Search Helps Real Estate Professionals Harness Consumers’ Unique Needs to Sell More Real Estate

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By Marilyn Wilson

RISMEDIA, December 15, 2010—Real estate consumers these days are no longer satisfied with the ability to search for a three-bedroom, two bath condo. They now want more levels of search that qualify as the up and coming concept known as ‘Lifestyle Search.’ Consumers are choosing their homes not only on the home itself. They are looking for a neighborhood that fits their needs and lifestyle preferences. Lifestyle Search fulfills this consumer need by allowing users to search based on a variety of new parameters. These search parameters can include information such as the quality of school district, the length of commute to metropolitan areas, even the degree of eco-consciousness in a neighborhood can be an appealing characteristic to some buyers.

What is so important about Lifestyle Search for the real estate industry today is that it offers industry members an opportunity to harness data they may already know, put emphasis on the knowledge, skills and abilities of REALTORS®; and brokers to give the consumer what they want. Our new whitepaper discusses how Lifestyle Search gives the real estate industry a chance to provide consumers with more than just property details. Research shows that potential buyers are looking for the following three aspects with their property searches:

1. Property details
2. Lifestyle needs
3. Local culture and vibe

The real estate industry has proved that they are the best around for providing the first item on the list—property details. Currently, however, the industry falls short on delivering the second and third consumer demands. While an experienced REALTOR® may be able to give this information on an individual basis because of their knowledge of neighborhoods and local culture, these psychographics are certainly not available as search criteria. By providing expanded search possibilities like Lifestyle Search, the real estate industry can assure that they are considered the foremost authority providing consumers what they want, before the top third party sites.

From golf addicts to dog lovers to family focus, real estate consumers have needs as unique as their own lives. The bottom line is that Lifestyle Search can help you harness these needs to sell more real estate. With a variety of potential applications and uses, Lifestyle Search has emerged as the ‘next big thing’ for the real estate industry.

For more information, visit www.wavgroup.com.

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