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5 Steps for Putting Twitter to Work for Your Brand

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By Michael Della Penna

RISMEDIA, January 17, 2011—(eM+C)—Twitter can help you win customers, drive sales, find/solve problems and manage your brand. If you don’t have a Twitter strategy, you need one. The previous sentences are a combined 140 characters, the maximum length of a tweet. They perfectly capture the power of this relatively new short-form messaging system.

Coming on the heels of a recent $200 million investment and $3.7 billion valuation, Twitter has firmly cemented itself as a force to be reckoned with. A critical communication tool, real estate agents are flocking to this burgeoning social media platform, adding more than 65 million tweets each day. However, establishing and building an effective presence on Twitter takes more than grabbing a name and sending a tweet. It requires work, just like any other channel. With that in mind, here’s a checklist to get you started:

1. Establish your Twitter objectives and do your homework. Spend the necessary time up-front to identify areas of your business that can be served by Twitter, and

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