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Company Spotlight: Doing More with Less – Keller Williams Realty and DotLoop Partner to Create Lead-to-Close Business Solutions

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By Paige Tepping

RISMEDIA, February 15, 2011—With 80,000 agents in 700 locations in North America, Keller Williams Realty is constantly looking for ways to keep its agents ahead of the game. While the real estate industry continues to be inundated with the latest and greatest technology, Keller Williams Realty is making it easier for its agents to take advantage of the technology that will help them outperform the competition—with the help of DotLoop, a leading provider of simple, paperless real estate solutions.

Having partnered with DotLoop to successfully create the company’s eEdge initiative, Keller Williams Realty has created one of the real estate industry’s first complete lead-to-close business solutions for every agent in the company, which will officially launch this month at the company’s annual convention.

“Partnering with DotLoop on this initiative was a no-brainer,” says Bruce Virgil, market center administrator, Keller Williams Lake Travis Market Center and Highland Lakes and Horseshoe Bay Business Centers. “Document management and paperless solutions are a key component of eEdge, and DotLoop was the company that matched the criteria of what we wanted the system to do and how we wanted it to grow.”

By partnering with DotLoop, Keller Williams’ agents and clients will be able to take advantage of the DotLoop platform, which will bring increased efficiency, improved accuracy, convenience and reduced costs to the real estate buying and selling transaction.

“As agents and consumers continue to become more mobile, eEdge’s paperless solution will provide our agents a quick and simple way to access all of their documents, while keeping pertinent data close to them in an easier system to manage,” says Virgil. Being able to give buyers and sellers the information they need—all while they’re on the go—will enable agents to service their clients in a more informed and quicker manner, creating a win-win situation for all parties involved.

While the benefits to the agent population can be seen across the board, home buyers and sellers also benefit by having a seamless online solution like DotLoop.

“DotLoop works differently than other electronic signature products in that it invites the client into our environment,” says Virgil. Instead of sending the document out to be signed, clients can electronically sign any necessary documents when it is convenient for them. “This enables the consumer to take the lead in the part of the process in which they are involved, and they can do it on their own time, getting rid of any inconvenience on the consumer side.

“From the beginning, DotLoop has been very responsive,” adds Virgil. “The entire effort was collaborative and DotLoop sought input from different leadership positions at Keller Williams and they listened to our ideas. We are both working toward one goal, and when there are more people involved, there are more ideas, allowing us to create products that we once thought were unattainable.”

For more information, visit www.dotloop.com.

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