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California Regional MLS Launches Point2 Property Data Syndication Program

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RISMEDIA, February 18, 2011—Point2 announced that it has completed the first phase of the implementation and roll out of its real estate listing syndication and technology marketing program in partnership with California Regional MLS, Inc., as part of an agreement that covers all 23 current CRMLS member associations.

Point2 and CRMLS announced the initiative in December 2010, which will enable current CRMLS member associations and their 26,000 associate REALTORS® to publish their listings across Point2’s listing syndication network of nearly 60 popular real estate consumer websites, search engines, classifieds and auction sites in the United States.

Thirteen CRMLS associate organizations are part of the initial rollout. The implementation is expected to be fully complete during the first quarter of 2011.

“Today’s market demands that brokers and agents maximize online visibility for their listings. The automation of this highly time-consuming and error-prone effort is a primary benefit of this program,” said Art Carter, Chief Executive Officer, California Regional MLS. “We are extremely pleased to see the initiative unfold so smoothly with member endorsement across the board. The Point2 and CRMLS project teams delivered in a world class manner.”

“CRMLS has enabled its associations and their REALTORS® to tap critical technology seamlessly, effortlessly and at no cost to them,” said Saul Klein, Senior Vice President, Point2. “With free, complete control and choice over listing syndication destinations, free standard online traffic reports and optional lead management tools seamlessly available to them, CRMLS REALTORS® now save money and time, and are positioned to turn more online prospects into customers.”

Point2’s partnership agreement with CRMLS covers all future CRMLS member associations.

More advanced traffic reports, as well as the complete subscription based Point2 Agent online marketing and lead management software suite, will be available to CRMLS association members seamlessly through their MLS or Association login dashboards.

For more information, visit www.Point2.com.

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