Digital Developments by Veneeta Eason
RISMEDIA, March 3, 2011—Real estate professionals know that success is, in part, driven by how well they can create a connection. One way to do that is to integrate video into your marketing campaign. With today’s technology, it is easier than ever to capture great video. What previously required a studio, a green screen and professional media equipment can now be done with a handheld video camera and a computer. More importantly, video has the ability to increase your business, build better relationships and amplify your credibility. Here are five easy ways to integrate video into your marketing efforts (Tip: Keep your videos under two minutes for maximum effectiveness):
1. Make a Video Testimonial. What sells you better than having real clients raving about how invaluable you were in the process of buying or selling a home? At the closing, set your camera up on a tabletop tripod and simply ask the client to talk about their experience working with you. Try to get a variety of testimonials that showcase various clients and types of homes. These testimonials can be posted on your YouTube channel, your Facebook page, LinkedIn and even mentioned on Twitter.
2. Create an Agent Bio. An agent bio is a “must have” for working both Internet leads and personal referrals. Video offers you a way to create a highly-personalized experience for a potential client and enables you to add a personal touch to your introduction. Keep the introduction simple, focusing on your expertise and why selecting you will benefit the client. Keep it light, short and be sure to let your personality shine through. Make it a part of your signature, and consider hosting it separately on a private video resource like www.easyagentvideo.com where you can market the video directly with no ads.
3. Showcase Your Expertise in the Marketplace. You can provide information on market trends, short sale and foreclosure tips or interview an expert (i.e. lenders, title professionals, home inspectors). For example, you can interview a home inspector highlighting what things to look for before buying a home. Create an editorial calendar of the content you would like to provide, identify who you will team up with (if necessary) and ask them to participate.
4. Create Neighborhood Tours. This is a true low-hanging fruit opportunity to become the dominant video source for your area. Create lots (dozens) of area tours showcasing fun and exciting things about your area, such as the local farmers market, the town square, best restaurants and great shopping. Tag these and introduce your real estate business on each one. They
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