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Real Estate Marketing Strategies: Do You Need to Be Lucky to Succeed?

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By Dr. Maya Bailey

RISMEDIA, March 10, 2011—While working with one of my clients recently, helping her to release her self-limiting beliefs, she brought up the old belief that she had been carrying for decades: “I have to be lucky to succeed.”

I asked her how she would benefit from releasing and reprogramming that belief and she answered, “I would be more motivated to take action.”

During the reprogramming process, I asked her to go back to the origin of this belief, and she vividly recalled sitting in the living room with her parents and watching TV. When shows would come up that would showcase a successful person, her parents would always say, “look at them, they are so lucky.”

Even at a young age, she realized that her parents used this statement as an excuse for why they didn’t have more material possessions. She realized that her parents used the phrase to deflect the responsibility for success on to something beside themselves.

By telling themselves that success depended on luck, they could more easily accept the scarcity in their lives. I asked her to tell me how she benefited from believing as her parents did. She answered: “It gave me a feeling of belonging with the family to believe the same way they did.”

I asked my client to tell me what the negative consequences would be if she continued to hold on to the belief “that her success depended on luck.” She was surprised to realize that as long as she held on to that belief, she wouldn’t really work her hardest to succeed. She would never give 100% as long as she thought her success depended on luck.

With that insight, it was easy for her to choose to install some updated empowered beliefs such as:

-Now I know that my income is a direct result of my efforts
-My vision takes me to my goals
-I always get what I focus on
-I am a magnet for my ideal clients
-As I project confidence, I become a magnet for an abundance of my ideal clients

Has this ever happened to you? Have you ever believed that something outside yourself is responsible for your success or lack of success? Have you ever attributed your lack of success to a lack of luck or to the belief that the economy is responsible for your lack of success?

It’s easy to fall into the trap of feeling like a “victim,” rather than realizing that you are the deliberate creator of your life.

I recommend reminding yourself of these quotes:

“If it’s to be, it’s up to me.”

“Whether you believe you can or you can’t, either way you’re right.”

Gary Keller states in his new book SHIFT: “It’s not about the market, it’s about what you do.”

I have been telling my clients for years, “Your success depends on your mindset, not on the marketplace.”

Knowing this, I see my clients make tremendous strides in doubling and tripling their incomes and in many cases creating a multiple six-figure income once they have “unwavering faith” in themselves.

I highly recommend that you release any self-limiting beliefs that put power outside of your control and install empowered beliefs so that you too can be one of the top real estate agents—even in tough times.

Dr. Maya Bailey, Multiple 6 Figure Income Business Coach for Real Estate Professionals, integrates her 20 years of experience as a psychologist with 14 years of expertise in marketing. Her powerful transformational work creates a Success Formula for Real Estate Professionals ready to create a Multiple 6 Figure Income. To get your free report: “7 Simple Strategies to More Clients in 90 Days” and to apply for an Initial Complimentary Consultation, go to www.90daystomoreclients.com.

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