By Seth Kaplan
RISMEDIA, April 4, 2011—With Opening Day last week, baseball season is now upon us. I think most of us (northeast especially) are about ready for some true signals of spring and the warmer weather. The start of baseball season and a couple conversations I had last week made me think that there are a number of similarities between the start of the baseball season and the way companies handle their mobile marketing.
What am I getting at? Think about it this way – April 1st was the 3rd anniversary of the Mobile Real Estate ID suite of products. Approximately 75% of the products that make up our solution today are no older than 18 months. This is new technology that is evolving very quickly – like players in the minor leagues and throughout spring training.
If you have already undertaken some sort of mobile marketing initiative, then you are one of the early adopters – if you haven’t you can still be one. Everything you may have or have not done up until now is like spring training. You got to try out some of the tools, see how they work, and begin implementing them into your marketing. This does not mean that you are stuck with what you have. There is always room for improvement using the same tools, but enhancing the user experience. The baseball analogy for this would be trading some old position players with overpaid contracts for up and coming players of the same position who are more exciting to watch and give you a better chance to win.
Unlike baseball, technology does not require the need to allow new players to grow into their position. Simply swap out the older version of the technology for the newer version that does more and does it better (i.e. creates a better user experience for your clients).
For example, maybe you are using QR Codes, but they don’t think to a mobile page. Or, perhaps, you have an app, but if someone goes to your website URL from a phone, your website doesn’t format for Mobile.
The way to put a better team on the field would be to find a company who can create you a mobile website which formats for every mobile phone with internet access. That alone will ensure you have a properly formatted mobile page for every listing you have.
Now, that company can help you create a QR Code automatically for every one of your listings which links right back to the listing page within your mobile website.
What’s even better is if you have already used some of these tools in the past, you will appreciate the upgrades and enhancements even more with the newer more efficient versions available. Opening day is here, the season has started; time to put your best team on the field to market your listings and your brand to the millions of mobile consumers out there today!
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