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Better Homes and Gardens Rand Realty Launches Rental Website to Address Need in Marketplace

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RandRentals.com is the only real estate website in the region dedicated to rental properties

RISMEDIA, April 6, 2011– Better Homes and Gardens Rand Realty announced today the launch of RandRentals.com, the Hudson Valley’s premier comprehensive website dedicated to helping people find rental properties in the region.

The new site enables users to search all Multiple Listing Service properties. The site has renter-friendly search capabilities where visitors can narrow parameters by county, city or town, price, number of bedrooms and number of bathrooms.

“There are no other major companies providing a great online experience to our region’s renters like what we’ve accomplished with randrentals.com,” said Jamie Troia, director of marketing for Better Homes and Gardens Rand Realty.

With the recent recession, homeownership has dipped, so there are more renters in the marketplace. RandRentals.com is a way to address their needs, he said. “We have been providing great customer service on our  enterprise site (www.RandRealty.com) for people who want to own a home. Now we are providing a great experience on RandRentals.com for people who want to rent a house, townhouse, condo or apartment.”

Matt Rand, managing partner of Better Homes and Gardens Rand Realty, said: “The Hudson Valley now has the need for a website dedicated to people in the rental market. Better Homes and Gardens Rand Realty continues to be innovative and address the needs of the residents in our region. If you are a buyer or a renter, we’re the place to turn to find your new home.”

Previously, BHG Rand Realty had the capability to search rentals on its site. Now, however, having a dedicated site focused on rental properties means a greater focus on meeting the needs of prospective renters, Troia said. For example, RandRentals.com has set its price parameters at hundred-dollar increments, rather than the previous thousand-dollar increments. “Renters can now pinpoint properties based on their financial situation,” he said. Troia added that Rand Realty will continue to develop stories and features to the site to provide even more information to help people make informed decisions.

About Better Homes and Gardens Rand Realty
Better Homes and Gardens Real Estate – Rand Realty
, founded in 1984, is the No. 1 real estate brokerage in the Greater Hudson Valley with 24 offices serving Westchester, Rockland, Orange, Putnam and Dutchess counties. Rand has more than 800 sales associates, as well as a commercial real estate company (Rand Commercial Services), mortgage company (Rand Mortgage), title company (Hudson Abstract Services) and insurance agency (The Hudson Group Insurance Agency). The company’s Web sites are: www.randrealty.com, www.randcommercial.com, www.randmortgage.com, www.hudsonabstract.com and www.hudson-group.com.  Rand Realty is also on Facebook and Twitter.

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