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Better Homes and Gardens Rand Realty Launches Rental Web Site to Address Need In Marketplace

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RISMEDIA, April 8, 20011—Better Homes and Gardens Rand Realty has announced the launch of RandRentals.com, a comprehensive website dedicated to helping people find rental properties in the Hudson Valley, N.Y. region.

The new site enables users to search all Multiple Listing Service properties. The site has renter-friendly search capabilities where visitors can narrow parameters by county, city or town, price, number of bedrooms and number of bathrooms.

“There are no other major companies providing a great online experience to our region’s renters like what we’ve accomplished with randrentals.com,” said Jamie Troia, director of marketing for Better Homes and Gardens Rand Realty.

With the recent recession, home ownership has dipped, so there are more renters in the marketplace. RandRentals.com is a way to address their needs, he said. “We have been providing great customer service on our enterprise site (www.RandRealty.com) for people who want to own a home; now we are providing a great experience on RandRentals.com for people who want to rent a house, townhouse, condo or apartment.”

Matt Rand, managing partner of Better Homes and Gardens Rand Realty, said: “The Hudson Valley now has the need for a Web site dedicated to people in the rental market. Better Homes and Gardens Rand Realty continues to be innovative and address the needs of the residents in our region. If you are a buyer or a renter, we’re the place to turn to find your new home.”

According to the company, previously, BHG Rand Realty had the capability to search rentals on its site. Now, however, having a dedicated site focused on rental properties means a greater focus on meeting the needs of prospective renters, Troia said. For example, RandRentals.com has set its price parameters at hundred-dollar increments, rather than the previous thousand-dollar increments. “Renters can now pinpoint properties based on their financial situation,” he said. Troia added that Rand Realty will continue to develop the site’s features to provide even more information to help people make informed decisions.

For more information, visit www.randrealty.com.

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