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Calling All ‘Agents of Change’: TREB Kicks off New Initiative Highlighting Top Agents’ Success Stories

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RISMEDIA, April 11, 2011—Who is leading the charge in today’s real estate market? To foster conversations and recognize those at the forefront of the industry, The Real Estate Book/RealEstateBook.com, a content provider of real estate information online, in print, direct mail, social media and mobile platforms, has launched a new program called “Agents of Change.”

This new initiative features the success stories of top-producing real estate agents who are shaping the future of the real estate industry, the company stated.

To facilitate positive, real-life dialogue, the company created a dedicated Facebook page where real estate professionals can join to participate in the discussion as well as learn the secrets to success from these Agents of Change.

To visit the page, go to: www.facebook.com/realestate.agentsofchange.

“The real estate industry has weathered its toughest storm in recent years, resulting in a changed industry,” says Scott Dixon, president of Network Communication Inc.’s Real Estate Division. “But the good news is that real estate professionals are adapting to the ‘new normal’ and experiencing successful results in their markets all across the country. At The Real Estate Book, we are fortunate to work with some of the best in the business. Through our Agents of Change initiative, we want to not only recognize them as leaders, and share their personal, inspiring stories, but more importantly, we want to begin a national dialogue to work together to influence the future of real estate in a positive way.”

Here is a select list from The Real Estate Book of chosen “Agents of Change” who are helping to kick off a new national dialogue in the real estate market:

Champaign, IL: Stefanie M. Pratt, Stefanie Pratt & Associates, Coldwell Banker Honig-Bell Virginia Beach, VA: Kathie Stokes, William E. Wood and Associates
Lake of The Ozarks, MO: Ebbie Bogema, RE/MAX Lake of the Ozarks
Miami, FL: Marie-Charlotte Piro, MC2 Realty Seattle, WA: Connie Redden, Windermere Real Estate/JS

Their personal stories are featured on the Agents of Change Facebook page at: http://www.facebook.com/realestate.agentsofchange. Visitors will be able to join the conversation and can also nominate future Agents of Change.

Real Estate Agents of Change Embrace the Latest Technology and Think Creatively

These smart and savvy real estate professionals are working hard for their clients as they adopt the latest technology, leverage a mix of integrated marketing, and think creatively to use all these tools to their advantage, the company reports.

Dixon adds, “Successful real estate professionals understand that they need to be wherever home shoppers or sellers are. But what sets them apart is their grasp on the challenges that come along with tough market conditions and a digital world.”

Through a multi-channel mix of print, online, social media interaction, and leveraging other innovations like QR codes and mobile apps for smartphones, these professionals know that integrated marketing is the best way to reach buyers and sellers, TREB stated.

The Real Estate Book is supporting this campaign in a number of channels and a variety of ways. The Agents of Change Facebook page will feature two, new, entertaining 30-second videos that highlight the benefits to not only agents, but also home buyers and sellers who use The Real Estate Book online and in print.

The video titled, “Pool Home” depicts a family’s search for a new home, and the not-so-subtle hints that the children drop to convey their number-one desired feature: a pool.

With the help of The Real Estate Book, the family is able to find their perfect home and restore sanity back into their lives. In ‘Good Times,’ through a series of funny mishaps, a couple looking to sell their home reminisces on the physical toll that their current house has taken on the accident-prone husband. Fortunately, they are able to sell quickly and move on to a safer, ranch home with The Real Estate Book. Both spots will run on HGTV.com, TREB stated.

For more information visit www.RealEstateBook.com.

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