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ERA Real Estate Launches Technology Offering that Mirrors Its Culture of Collaboration

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RISMEDIA, April 14, 2011—ERA Real Estate, an innovative franchising leader in the residential real estate industry, announced the launch of a new broker and agent intranet solution, teamERA.com, that brings the company’s collaborative culture to life in an online environment.

In addition to serving as a repository for the robust array of ERA® tools and systems, the intranet also provides a significant corporate social networking functionality that links agents, brokers and companies across the country and around the globe to capitalize on the shared knowledge of the 30,000-strong population.

Users can update their status to reflect properties they are selling, tap into various groups to connect with colleagues in their office or in specialty niches across the country, and participate in discussion board forums on specific topics.

In addition, the teamERA.com serves as a central hub for marketing and business operations by providing direct access to tools and systems that manage nearly all aspects of their business, from updating listings, perusing MLS data, managing leads, accessing commonly used forms to producing marketing materials and reviewing sales scripts and other training materials.

“ERA Real Estate, which first pioneered connecting its broker community nearly 40 years ago via the fax machine, has continued its tradition of innovation with the launch of teamERA.com,” said Charlie Young, president and CEO of ERA Real Estate. “I am personally excited by the possibilities this tool presents to the ERA network and believe it will play a key role in advancing the efforts of our affiliates by fostering even greater collaboration and knowledge sharing.”

“The evolution of the ERA network has always been driven by the needs of our brokers and agents, and our new intranet is no exception,” said Anne Blumenstein, vice president of marketing for ERA Real Estate. “The foundation of our overall business process is a two-way feedback loop, which we tapped into to gain an understanding of what our network needed from an intranet. The result is a customized platform that facilitates communication among its users and enhances the tools available by allowing users to share insights and best practices.”

For more information, visit www.era.com.

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