RISMEDIA, April 25, 2011–Prudential Georgia Realty (http://www.PrudentialGA.com) was ranked the #1 real estate company in Metro Atlanta for 2010 by the Atlanta Business Chronicle. The report is published annually and ranks local real estate companies by sales units and sales volume. Notably, the company moved up from the 4th position in 2009 to the #1 position in 2010.
This ranking is no surprise to insiders who track the real estate market. Trendgraphix reports that Prudential Georgia Realty has consistently gained more market share than any large brokerage. The company is #1 for transactions, #1 for buyers and #1 for listing inventory for 2010 in all FMLS counties.
“The real estate market has changed dramatically and the old methods simply no longer work. In the last three years, our company has made significant investments to build an advanced infrastructure of marketing, technology, information resources, training, coaching and support services. While others have cut costs to survive the real estate downturn, we invested in our future,” said Prudential Georgia Realty President and CEO Dan Forsman. “These investments are paying off in better results for our clients and are attracting the best agents to our firm.”
So why is Prudential Georgia Realty gaining market share? Some examples of the advantages that are paying off for Prudential Georgia Realty clients and agents include the following:
The PGR Advanced Property Marketing System is the most effective property marketing approach available and has been instrumental in driving the company’s leadership in listing inventory and listing sales. The APMS is continuously updated and the company provides extensive training to ensure their agents have the systems, knowledge and skills to execute this more advanced methodology.
PGR has exceptional capabilities and expertise in online marketing. As part of the Online Marketing Advantage program, the company developed the industry’s most extensive and automated listing distribution. Listings are syndicated to thousands of real estate websites with higher priority, distinction on the page and beautiful rich media to “bring the story of that property to life” online. Realtor.com recognized the company as the first large brokerage to receive the prestigious Online Marketing Award of Excellence. PGR has also invested in a comprehensive Search Engine Optimization program and is the #1 organic result on Google for Atlanta real estate searches. PGR has extensive SEO programs for listings including YouTube videos for every listing, single property websites for every listing and mobile websites for every listing. In addition, the company offers an SEO program for agents who want to target their website for local searches in their market.
PGR has the most comprehensive set of information resources available for their agents to be the local market expert. Today, the information available to consumers can be very confusing and often inaccurate. PGR offers insight from a variety of sources including Trendgraphix, RealValuator, SmartNumbers, ViaSearch, RealtyTrac, RealList, Case-Shiller, Redlink, GSCCCA and a variety of automated valuation models, mls services and other sources. PGR is a charter member of RREIN (the RIS Media Real Estate Information Network) which is the largest real estate content provider in the world. RREIN gives our agents and clients access to voluminous real estate articles, videos and trends from experts around the country. To assist agents in assimilating this vast array of information, the company offers extensive training and a regular dose of webinars from company and industry experts on the latest trends. The net result is that PGR agents are more informed and can offer better local guidance to their clients for making the best real estate decisions.
Mobile technology is quickly changing the way that real estate is found and information is shared. PGR Mobile Solutions is the most comprehensive suite of mobile solutions available. PGR Mobile Solutions includes a 24/7 text marketing service that allow consumers to text a custom code and get back property information immediately. The agent is notified and can follow up to qualify the prospect. Each property also has a QR code available to scan and get property information. Each agent has their own mobile property search that is optimized to be used for any mobile device. PGR agents have a full mobile website that can be launched from any mobile browser, a custom text code or a QR code. The company also provides a series of mobile marketing campaigns with the website content designed specifically for mobile devices. And finally, the company hosts a series of Race for the Home events – powered by SCVNGR. These events are exclusive to Prudential Georgia Realty. Participants play a mobile scavenger hunt through PGR open houses and the winner gets a $15,000 down payment towards the home of their dreams.
Social Media and evolving demographic trends are rapidly changing the way that consumers collaborate. PGR Social Media solutions is a comprehensive approach to helping agents build professional social media sites and sharing rich content that helps support their real estate business – without overstepping the implied social boundaries of those mediums. A part of this approach is the ability of seller clients to share information about their listings with their own contacts. PGR has implemented a solution called “AnnounceMyListing” that fully automates this process.
PGR offers the most comprehensive suite of real estate services. The company is the leader in Corporate Relocation for Metro Atlanta. Since 1945, we have worked with many 3rd party relocation providers to help thousands of corporate employees relocate to our market. We are also members of leading real estate referral networks including Prudential Fine Homes International (leading luxury network), the Luxury Real Estate Network (largest luxury network in the world), the Realty Alliance (top 60 independent real estate companies in America) and the RREIN network. This is one of the reasons our company is #1 for buyers. We also have divisions that help our agents offer property management services, commercial real estate services, REO services and new homes marketing & sales services. Our affiliated partners help our teams offer mortgage services, title services, home warranties, closing services, insurance services, job loss protection, short sale services and discounts on a variety of home products & services such as appliances, utilities and more. Our goal is to make your move simpler and less expensive.
Prudential Georgia Realty recognizes that the market has changed dramatically for both consumers and agents. Our strategy is to help agents build a successful business based upon delivering exceptional value to their clients. That is why we developed the Advanced Agent Business System, PGR Coaching, PGR University, PGR Labs and PGR Agent Marketing Services. The AABS helps agents plan a more effective strategy including building their skills and implementing the right systems & resources that allow them to stay focused on delivering value for their clients. PGR Coaching helps agents stay motivated and be accountable to their goals. PGR University offers a wide variety of customized training programs – online and in the local branch. These sessions provide extensive training on our websites, lead generation systems, collaboration technology, marketing solutions and ongoing skills development. PGR Labs stays on top of the latest innovations – so our agents can stay focused on their clients. And finally, PGR Agent Marketing Services provides expert resources to help supplement the virtual team needs of our agents. These include graphic designers, website developers, marketing specialists, content writers, audio & video experts, database experts, admin resources and more. All these systems and services are backed by our local branch network of the best brokers in the business and their talented local support staff.
It is no surprise that Prudential Georgia realty is gaining market share. We are delivering the future of real estate… Now!
About Prudential Georgia Realty
Prudential Georgia Realty is an independently owned and operated member of Prudential Real Estate Affiliates, a full-service residential and commercial real estate network with offices throughout the U.S. and Canada. Real Estate Magazine ranks Prudential Georgia Realty as one of the top 100 real estate companies in the U.S. The company was the first large brokerage in the nation to be awarded the prestigious Realtor.com Online Marketing Award of Excellence. In 2010, the company was ranked as the #1 Real Estate Company in Atlanta by the Atlanta Business Chronicle. Trendgraphix reports Prudential Georgia Realty is #1 in transactions, #1 in buyers and #1 in listing inventory. Visit our website to search all the available properties at www.PrudentialGA.com. Our website is #1 on Google for Atlanta real estate and provides a variety of custom searches plus the latest market facts and trends. Prudential Georgia Realty has 23 locations and 1,100 REALTORS serving Metro Atlanta, North Georgia, the Southern Crescent and West Georgia.
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