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Teams Race to Prudential Open Houses to Win $15,000 Down Payment Prize

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RISMEDIA, April 25, 2011–Prudential Georgia Realty (http://www.PrudentialGA.com), the leading real estate brokerage in Metro Atlanta and HomeFinder.com announced the 2nd annual Race for the Home event. The event invites Metro Atlanta home buyers to participate in a one day, challenge-filled, location-based game on Saturday, May 14. Prudential Georgia Realty, together with HomeFinder.com and Google-backed mobile gaming company, SCVNGR, are hosting a real estate-inspired version of “The Amazing Race.” The home buyers who score the most points by successfully completing challenges at Prudential Georgia Realty open houses will win the $15,000 grand prize. The HomeFinder.com Race for the Home will also help to raise funds for The Sunshine Kids foundation supporting children with cancer.

All Atlanta home buyers are welcome to sign up! Any couple or team of two can participate and all ages 18 or over are welcome. Participants can register today at www.RacefortheHome.com and tell their story about why they should be chosen to play for the chance to WIN the $15,000 cash grand prize. The grand prize award is sponsored by Prudential Georgia Realty, SunTrust Mortgage, the law offices of Weissman, Nowack, Curry & Wilco P.C., HSA and Georgia Natural Gas.

“In the last three years, our company has made significant investments to build an advanced infrastructure of marketing, technology, information resources, training, coaching and support services. While others have cut costs to survive the real estate downturn, these innovations have served our agents and clients well. During this period, Trendgraphix reports that we have grown market share more than any large brokerage. The Atlanta Business Chronicle recently published their annual report and ranked Prudential Georgia Realty as the #1 Real Estate Company,” said Prudential Georgia Realty President and CEO Dan Forsman. “We’re excited to team up with HomeFinder.com and SCVNGR to bring the Race for the Home event to Atlanta. SCVNGR brings a very cool mobile technology solution. This is an important part of our overall mobile strategy which includes a full suite of text marketing, QR codes, mobile search tools, mobile websites and mobile marketing campaigns. Our company has also made a strategic commitment to position our listings as Featured Properties on HomeFinder.com which is one of the leading national real estate websites. These events drive substantial leads for our seller clients and open doors to many new relationships for our agents.”

Thanks to SCVNGR’s cutting-edge mobile social technology, playing is easy and free in this high tech house hunt. All of the challenges will be delivered via text message right to a player’s cell phone. SCVNGR’s mobile platform is compatible with any cell phone and any model.

This game will be held on the Southern Crescent of Metro Atlanta. Mark your calendars. The onsite registration for Game Day will be held May 14 at the Villages Amphitheater in Fayetteville, Georgia at 9:30am. The race starts at 10:30am and ends at 1:00pm. The celebration event and awards party starts at 1:00pm at El Reposo in Peachtree City and will end by 3:00pm. Visit www.RacefortheHome.com to register your team today! Look for our next Race for the Home event coming this fall to be held in the North Atlanta suburbs.

The next day (Sunday, May 15th), Prudential Georgia Realty will be hosting our monthly Super Sunday open house event. There will be hundreds of incredible properties open to visit across Metro Atlanta, North Georgia, the Southern Crescent and West Georgia. And you may have a $15,000 down payment to help you buy the home of your dreams!

About Prudential Georgia Realty
Prudential Georgia Realty is an independently owned and operated member of Prudential Real Estate Affiliates, a full-service residential and commercial real estate network with offices throughout the U.S. and Canada. Real Estate Magazine ranks Prudential Georgia Realty as one of the top 100 real estate companies in the U.S. The company was the first large brokerage in the nation to be awarded the prestigious Realtor.com Online Marketing Award of Excellence. In 2010, the company was ranked as the #1 Real Estate Company in Atlanta by the Atlanta Business Chronicle. Trendgraphix reports Prudential Georgia Realty is #1 in transactions, #1 in buyers and #1 in listing inventory. Visit our website to search all the available properties at www.PrudentialGA.com. Our website is #1 on Google for Atlanta real estate and provides a variety of custom searches plus the latest market facts and trends. Prudential Georgia Realty has 23 locations and 1,100 REALTORS serving Metro Atlanta, North Georgia, the Southern Crescent and West Georgia.

About HomeFinder.com
HomeFinder.com is one of the most trusted Web sites for consumers to search for a home and connect with a real estate professional. Distinguished by its inventory of comprehensive property listings and rich content, HomeFinder.com provides more than 3.5 million listings with customized searches and multiple options to view and manage results.

HomeFinder.com also provides simpler, more valuable online advertising solutions for agents, brokers and builders, combining the brand power of more than 120+ local newspaper Web sites with exposure on a national scope, in a platform that tracks every phone call, email and click a consumer makes.

Owned jointly by three leading media companies, Gannett Co. Inc. (NYSE: GCI), The McClatchy Co. (NYSE: MNI) and Tribune Co., the HomeFinder.com Network includes The Arizona Republic, Chicago Tribune, The Miami Herald, Los Angeles Times and The Indianapolis Star. For more information, visit http://www.homefinder.com.

About SCVNGR
SCVNGR is a game. Playing is simple: Go places. Do challenges. Earn points! You’ll unlock real-world rewards and share where you are and what you’re up to with your friends on SCVNGR, Facebook and Twitter. SCVNGR is played via a free iPhone & Android app. But playing SCVNGR is only half of it. Individuals, enterprises and small businesses build on SCVNGR by adding custom challenges and rewards at their locations. SCVNGR is funded by Google Ventures and Highland Capital Partners. Visit www.scvngr.com to learn more.

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