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Pioneering Progress in Listing Distribution Technology

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RISMEDIA, May 9, 2011—Onboard Informatics, the premier data and technology services provider to top-tier real estate, media and technology companies, announces that MRED (Midwest Real Estate Data) has chosen Listings 360°Insight—Onboard’s real-time, integrated API data distribution, tracking and business intelligence system—to power its listings distribution efforts. Designed for MLSs to install as the primary mechanism for enabling access to listings information for use on websites, the platform has been successfully utilized by Onboard with real estate industry clients for more than two years. MRED is the first MLS client for the Listings 360°Insight platform.

“Our industry is experiencing both the benefits and challenges of internet data distribution,” says Russ Bergeron, MRED’s Chief Executive Officer. “However, the current means with which we distribute listing content to online publishers and syndicators has resulted in far reaching negative impacts. Together with brokers, we struggle to overcome the problems of diminished data integrity, misuse of brokers’ listings and a lack of real-time reporting/analytics that would enable us to understand what’s working and what’s not; but real solutions are not possible within the current model. It is time to evolve and innovate. With a history of stellar performance in our industry and the technology platform already in place, Onboard is poised to partner with us and lead change in our industry,” says Bergeron. “MRED and Onboard will work closely with key partners along the way and look forward to launching later this year.”

“We’re proud to partner with MRED and lead positive change,” states Jonathan Bednarsh, COO and President of Onboard. “Russ Bergeron is known for progress and innovation in our industry; our teams and goals are very much aligned. Listings 360°Insight will lead MLSs to a new phase of listing distribution where today’s pains are diminished, processes are simplified, data is secured, business intelligence is derived and opportunity becomes a reality. Everyone benefits—and that is truly exciting.”

When an MLS licenses the Listings 360°Insight platform from Onboard, they receive three components:

1. The Search API: A real-time, authenticated request and response system to access to the listings data from a secure environment.

2. The Tracking API: Provides the MLS with the ability to collect real-time information on the usage of licensed data including identifying which websites data is being displayed.

3. The Visibility Portal: A reporting compilation built on the treasure trove of valuable information captured by the Search & Tracking APIs—instrumental in helping MLSs, Agents, Brokers and Developers improve their businesses.

For MLSs seeking more information regarding the Listings 360°Insight platform, please contact Onboard’s Director of MLS Operations, Kim Prior at kprior@onboardinformatics.com.

For more information visit www.onboardinformatics.com.

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