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Monday Morning Mobile: The Next Mobile Initiative

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By Seth Kaplan

RISMEDIA, May 16, 2011—Over the past year, the mobile space has become so vital to a company’s marketing initiatives that having a Mobile Website is no longer a luxury, but a necessity. This is evident by the fact that over the past year many of the country’s top brokerages have adopted a mobile web solution to meet the growing demand from mobile consumers. Furthermore, the success of these brokerages’ mobile initiatives can be seen in the traffic generated to these mobile sites total in the millions of users.

As with any cutting-edge, new technology those who are the most forward thinking and have the marketing budgets to invest in the technology are the first to market. In addition, the more prominent the technology becomes the more companies find ways to scale it and offer it to larger groups which is exactly what is beginning to happen within the real estate industry.

Companies who saw success in mobilizing their corporate website, such a Premier Estate Properties, Florida, are now beginning to implement mobile at the agent level; especially if they are provide a traditional website for their agents already. Now in addition to the company site being mobile, each agent’s site is mobile as well. What’s the benefit to this?

The way I see it, there are numerous reasons for a company to provide this for their agents. First, there is no shortage of mobile consumers; everyone is going mobile if they haven’t already and mobile web adoption is sky rocketing. Second, it sets a level of quality control. If the company has invested resources into ensuring that all mobile consumers have the proper experience on the company website, you wouldn’t want an agent using an inferior product which would reflect poorly on the company.

Third—and possibly most important of all—this provides a quality recruiting and retention tool, while at the same time providing the agent with a great listing tool. More agents winning more listings means more money on the bottom line for the brokerage. Furthermore, the agent sites are a great networking tool. Since everyone always has their mobile device on them, they can show off their mobile site while having a conversation at a barbeque or in line at Starbucks. They no longer have to tell a prospect that they have to wait until they get home to go on their desktop and check out the website.

I applaud firms such as Premier Estate Properties, Florida and RE/MAX Integrity, Oregon for investing in the mobile infrastructure of their most vital asset; their people. I think they will see as much if not more success in the creation mobile agents as with their company’s mobile website.

For more information on how to make your company mobile please visit www.mobilerealestateid.com.

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