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Real Estate Marking Strategies: Do You Have What It Takes to Succeed?

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By Dr. Maya Bailey

RISMEDIA, July 15, 2011—If you’re like most real estate professionals that I coach, you have asked yourself this question, “Do I have what it takes to succeed?” either on a conscious level or a subconscious level.

Chances are you do have everything that it takes to succeed. And what I mean by that is that most likely you do have the knowledge and the experience and the expertise that would make you successful. However, you probably also have some doubts and self limiting beliefs.

The purpose of this article is to empower you and to strengthen your confidence in yourself so that when you ask yourself the question, “Do I have what it takes to succeed?” You will end up with a resounding yes.

Here’s tip number one: Make a list of your inner and outer resources. Entitle this list, “I have all I need to succeed.” Be sure to put on the list both your inner and outer resources. Examples of inner resources are those qualities within you; such as intelligence, perseverance, motivation, determination and so forth. In additional you also have outer resources. You may have a coach or a mentor. You may have a supportive family, or a supportive boss or colleagues. Whatever is in your outer environment that feels supportive are your outer resources.

Be sure to fill this list as full as possible and when it is full look at it frequently to remind yourself of all the support that you have.

Tip number two: Write a list of the qualities that make you an outstanding real estate professional. My experience in coaching real estate professionals for 15+ years, is that they don’t realize how good they are. So for example, you probably don’t realize that you have a unique set of characteristics that make you the ideal agent for your clients.

For example, if you are a people person and you focus on educating your clients, and you are detail oriented, that’s a great package. In addition to that, if you have an abundance of patience to offer, then you’re combining qualities that many people don’t have.

So take a look at what you really do when you service your clients. Do you find a way to make their real estate experience comfortable for them? And what qualities help you to do that? Is it that you love to be of service? Is that you love to be a problem solver? Do you have an eye for details? Do you love to educate?

Each of has something that makes us feel passionate about what we do. If we focus on that, we will feel highly confident of our ability to be an outstanding real estate professional.

Tip number three: Perhaps this the most important tip of all. The one thing that stops most people from believing that they have the ability to succeed are self-limiting beliefs. And these self-limiting beliefs could have been with you for decades. For example I was working with a client the other day named Linda. She was very a bright, intelligent, child; however, at age ten, after her parents divorced, she was taught to be quiet. She was taught that the way to be safe was to be invisible. Her survival strategy then was to shrink and to withdraw.

All of our beliefs manifest out in our adult life unless we reprogram them. The programming instilled in her as a child manifested in her adult life as a fear of picking up the phone and offering her services. She believed that if she called people she would be bothering them. She believed that people didn’t want to hear from her. She believed that she might be seen as pushy, and she believed that she might be seen as a salesperson. Consequently, she didn’t make the calls and consequently her business was suffering.

When I helped her to remove those false beliefs and helped her to see that her early programming to be quiet and to be invisible was no longer helpful to her, she forged ahead. She regained her confidence, and began to realize that she did have a valuable service to offer and that in fact people would be happy to hear from her.

Of course our thoughts create our reality. If you call people with the expectation that they will be happy to hear from you, then you will create that as your reality.

To summarize: Create the confidence you have in yourself, know that you have what it takes to succeed. 1. Know your inner and outer resources. 2. Know those unique qualities that make you an outstanding real estate professional. 3. Be sure to discover and reprogram your self-limiting beliefs even if you need some outside help to do so. It is perhaps the single most important thing you can do for yourself.

Once you’re comfortable picking up the phone and making calls, the sky is in the limit in any economy.

Dr. Maya Bailey, Multiple 6 Figure Income Business Coach for Real Estate Professionals, integrates her 20 years of experience as a psychologist with 15 years of expertise in marketing. Her powerful transformational work creates a Success Formula for Real Estate Professionals ready to create a Multiple 6 Figure Income. To get your free report: “7 Simple Strategies to More Clients in 90 Days” and to apply for an Initial Complimentary Consultation, go to www.90daystomoreclients.com.

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