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Luxury Portfolio International Measuring Affluent Consumer Preferences

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RISMEDIA, July 21, 2011—Luxury Portfolio International™ recently released a White Paper titled “How Today’s Highly Affluent U.S. Consumer Selects Luxury Real Estate Associates and Brokerages.” The paper, a result of a study conducted by Harrison Group on the luxury real estate market, focuses on affluent American consumer’s wants and needs in today’s economic environment. The White Paper’s findings specifically show that performance and reputation are more critical than ever to earning the trust of the consumer.

The paper also identifies changes brought about by the recession and how consumers have become more fiscally responsible, but expectations have risen. For luxury real estate, this means consumers are seeking fair-priced homes that still provide superb quality of amenities and features that fit the needs and lifestyle for a family setting. They are more focused than ever on “bargains.”

“The study validates what Luxury Portfolio International™ offers to brokers and agents and that it is consistent with how luxury consumers purchase real estate and approach the buying and selling process in today’s economic environment,” notes President of Luxury Portfolio International Paul Boomsma.

The paper also underscores how the real estate market is a driver of economic growth and a catalyst for consumer trends. Luxury Portfolio International™ conducts research such as this to identify and stay in touch with the changing desires and demands of today’s high-end consumer.

Ultimately, the study finds that experience remains paramount with 84% of luxury consumers surveyed requiring an agent to demonstrate competence and understanding of the high-end luxury real estate space. Luxury Portfolio International™ continues to tap into the minds of the luxury real estate consumer and market trends through studies and reporting on the luxury market. Read the entire White Paper at www.LuxuryPortfolio.com.

For more information, please visit www.luxuryportfolio.com.

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