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Point2 Implements National Real Property Data Syndication and Co-Marketing Programs with 17 MLSs and Associations

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RISMEDIA, July 29, 2011— Point2 (www.Point2.com) recently announced that it has completed the implementation of its national listing syndication and software co-marketing program, with 17 additional Multiple Listing Service (MLS) organizations and associations, including 10 California Regional MLS, Inc. member organizations and two international associations, in Mexico and the Dominican Republic.

According to the company, all 17 organizations have begun to syndicate member listings across Point2’s network of approximately 60 consumer real estate portals, search engines and classified and auction sites, with complete control and choice over data distribution, at the MLS, broker, and agent levels, down to a listing by listing basis.

Individual Point2 Account dashboards will enable brokers and agents to control listing syndication and view standard online traffic reports, free of charge.

Also through their Point2 Accounts, users can now subscribe to the Point2 Agent and Point2 Site Builder real estate marketing and lead management platforms, giving them the benefits of direct data uploads from their MLS to their Point2 website, as well as access to advanced online traffic reports and lead management tools, to help maximize conversion.

“We welcome our new partners to the Point2 network and we look forward to helping them and their members to derive the benefits of syndication,” says Saul Klein, senior vice president, Point2. “Through automated syndication of listings, the industry continues to make solid progress towards better management of property data distribution on the Web, data consistency, accuracy and timeliness.’

For more information, visit www.Point2.com.

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