by Drew Burks
When I speak to groups or teach classes about real estate, I often get questions about how to enable a mobile strategy. One of the key ways to do this is actually less about the mobile technology you carry and more about the kind of content you are enabling the customer or prospect to consume via your mobile and blogging strategy. Questions I hear a lot include:
-How do I create enough content to blog?
-How do I find time to create the content?
-How can I enable prospects to connect with me via mobile?
I’ve learned from experience that creating interesting content will attract new clients and enable a huge part of your mobile strategy. You all know the usual stuff; real estate articles, thoughts about home values in your area, etc. But how much can you really come up with that is different or better than others—and do so continuously? I struggled with this, too, until I came to realize that content is life itself.
So I took some time to start documenting my life in writing and video. After a short period of time, I began to notice that I was attracting new, like-minded clients and the cool part was that I was creating a crazy amount of real estate and just plain ol’ lifestyle content (think outside just real estate; attract people through mutually-interesting content about places, people and things). I then started to repurpose the video content in a variety of ways. For example:
I use my Kodak Playtouch video camera and a clip-on microphone to take short videos while out in the community. Sometimes I will do short video interviews with residents and/or local business owners and then have the video transcribed. Once I have the transcription, I can do several really cool things, such as create a blog post, an article to submit to online article directories, etc., or just post to my Facebook page and other sites for users to view. If I do any print marketing, such as listing flyers, I’ll include QR codes on the material, offering users the chance to scan and launch a “video experience” so they can instantly connect with my content on their smartphone. Kodak printers are great for this purpose because their water/fade resistant ink makes sure the QR code is always scannable, even when the flyers are outside in a flyer box.
This strategy has proven to be an effective system for creating and leveraging content to free me from having to come up with information that I hope will be relevant to my real estate audience. By documenting my life with my video camera, I’ve been able to leapfrog being bound to a desk and jump feet-first into a mobile lifestyle where I, and those who follow me, are always connected by fresh, interesting content.
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