Numbering nearly 78 million, baby boomers represent the largest and wealthiest group of buyers in the country. And while many agents traditionally focus their efforts towards first-time home buyers and Gen Y, those that receive advanced training and education in working with the powerful 50+ market have a unique advantage in today’s changing real estate climate.
Agents interested in specializing in the real estate needs of maturing Americans are earning the Seniors Real Estate Specialist® (SRES) designation by taking the SRES® course designed and conferred by the Center for Specialized REALTOR® Education of the National Association of REALTORS®.
The goal of the SRES® designation course is to instill knowledge and understanding of and empathy for real estate clients and customers in the 50+ market. In completing this education curriculum, SRES® designees develop the business building skills and resources that working with this niche market requires.
Completely revised this year, agents can complete the two-day SRES® course in a live classroom setting or online through REALTOR® University, NAR’s exclusive online destination for official NAR designations. Those who successfully complete the curriculum and are in good standing with the SRES® Council and NAR or a cooperating international association will join the more than 15,000 REALTORS® who have earned the SRES® designation.
In addition to the unique opportunity to learn and build key skills in counseling the 50+ market through their next transition through advanced education and training, the SRES® designation provides members with access to a wealth of benefits including:
Continuous market knowledge. Seniors Real Estate Specialists® can offer clients relevant information on current trends in real estate transactions for the 50+ market with free webinar training and consumer newsletters.
50+ market referrals and networking. Our online SRES® member database at the SRES® consumer website at sres.org puts you in front of REALTORS®, buyers and sellers looking for a qualified agent across the country.
Members-only section online. The SRES® website links you to the latest news and events related to the 50+ market and gives you access to tools to help you thrive in your career, including SRES® logos, marketing tools, and more.
• Customizable REALTOR® to consumer marketing materials
• Direct response contact plans
• Marketing letters
• Scripts and concepts for contacting clients age 50+
• Access to free and discounted senior-focused business networks like Alzheimer’s Association, AgeInPlace.com, MoveSeniors and many more.
With a curriculum that includes techniques and tools for counseling buyer-clients, the SRES® designation course counts as elective credit towards earning the Accredited Buyer’s Representative (ABR®) designation for buyer representatives. Agents interested in earning the SRES® designation can visit http://seniorsrealestate.com to learn more or http://Training4RE.com to enroll in the designation course offered prior to the 2011 REALTORS® Conference and Expo on November 9-10, 2011 in Anaheim, California.
A wholly-owned subsidiary of the National Association of REALTORS® (NAR), The Real Estate Buyer’s Agent Council (REBAC) is the world’s largest association of real estate professionals focusing specifically on representing the real estate buyer.
To learn more visit REBAC.net.
Copyright© 2014 RISMedia, The Leader in Real Estate Information Systems and Real Estate News. All Rights Reserved. This material may not be republished without permission from RISMedia.
Content on this website is copyrighted and may not be redistributed without express written permission from RISMedia. Access to RISMedia archives and thousands of articles like this, as well as consumer real estate videos, are available through RISMedia's REsource Licensed Content Solutions. Offering the industry’s most comprehensive and affordable content packages. Click here to learn more! http://resource.rismedia.com