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Prudential California: The Future of Real Estate

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This month, Prudential California Realty is revealing its transformation from a traditional brokerage to a revolutionary and innovative real estate company of the future, the company has announced. The company’s re-tooling has been in the works for over three years and is now being revealed with the grand opening of Prudential’s Fullerton Business Center.

Watch video about the Fullerton Business Center

To support the center’s innovative technology, Prudential is simultaneously rolling out an entire agent package of cutting edge technology and marketing tools called InsideAdvantage, the company announced.

The Transformation of a Traditional Brokerage

According to the release, the transformation began in 2010 when the firm went paperless. Online broker files give agents and clients convenient access from any location. Contract signatures are completed electronically via email, iPad or even on a mobile phone screen. In addition, agents have access to their listing presentations on their iPads and mobile phones. Time-consuming tasks have been automated so agents can focus on spending more of their time on personal customer service, the company stated.

With Prudential’s new Online Media Center, marketing materials and videos for agents are just a few clicks away, the company states. Each resource links directly to the Agent’s social media sites, making the task of keeping up with media, marketing, and social media simple and easy.

Prudential is also integrating mobile technology for each listing, the company stated. The new PruMobile system provides text information to consumers directly from the agent. QR Codes link directly to agent’s websites, video, or to specific property information. Agents also have their own YouTube Channel to market properties online. In addition, Prudential’s Online Sellers Advantage is transforming the traditional open house into a Global Open House. Buyers are automatically sent an invitation to open houses that fit their search and listings are sent out in six languages.

Higher Customer Expectations

The company stated that customer demand is what prompted the recent changes and advancements. Prudential stated it found that many clients were more technologically advanced than most agents and wanted the convenience and efficiency they experience in other industries. Agents who adapted quickly to the new Prudential tools were winning listings against competitors who were without them, the company stated.

The Office of the Future

Agent mobility and client convenience are factors that prompted the concept of the new Fullerton Business Center. Rather than the limitations of a single office, the business center represents the office of the future, the company notes. It is an extremely high-tech environment with impressive design and technology, the company stated. The concept is an office with many locations served by one hub location. Agents and their clients get the resources of a thriving large office along with the convenience of the business center locations.

For more information, www.prudentialcal.com.

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