By John Voket
Realty Embracing New Technology, or R.E.N.T. (myrentus.com), is leading the way to homeownership by providing a turn-key solution for success in the evolving real estate market via an efficient and proven rental process. Brian Herron and Meghan Ferguson, two of the principals responsible for establishing R.E.N.T., believe that in the next few years, the number of individuals opting to rent versus buy a home in the United States could approach 40%.
Their recent partnership with HSA Home Warranty is an added advantage for R.E.N.T. participants, offering peace of mind when it comes to the property’s systems and appliances. “I have always used HSA Home Warranty when working with my short sale clients and I use the program myself,” says REALTOR® Holly Maloney, a partner with R.E.N.T.
The belief that many of today’s renters will eventually convert or return to homeownership led to the customization of the R.E.N.T. concept. This rapidly-growing program serves those individuals today and in the future, once they are ready to establish (or re-establish) their own permanent roots.
As the economy began to slow down, Herron and Ferguson found it increasingly difficult to get properties sold and mortgages written, so they decided to open a leasing program, and that’s when the R.E.N.T. process came to fruition. Instead of simply focusing on becoming property managers, they went one step further and put a follow-up system in place that serves to incubate renters and eventually convert them into traditional real estate clients.
The R.E.N.T. system quickly gained a reputation for its comprehensive marketing and sales platform, which includes a robust management system that follows rental clients for up to three years, aiming to eventually convert them to traditional sales.
Working with HSA provides R.E.N.T. clients peace of mind and helps ensure that individuals with tight financial constraints don’t leave themselves exposed to a huge expense if they experience a mechanical or appliance failure.
For over 26 years, HSA has offered comprehensive home warranty plans to homeowners across the country, adding valuable protection and convenience to their clients. Now HSA offers this same level of service and peace of mind to R.E.N.T. participants.
“If a problem arises with a system covered by the HSA home warranty, the tenant can simply call the 800 number that they were provided—someone can be reached 24/7,” says Maloney. During the course of the rental experience, R.E.N.T. representatives will continue to follow up with any clients who may have chosen to forego the home warranty, giving them the chance to change their mind at any point.
“Not only does HSA provide the best warranty out there, they are also quick when it comes to adapting to the changing market and taking advantage of new technology as it becomes available,” says Maloney.
The R.E.N.T. system is currently available in parts of Ohio and Central Pennsylvania, Detroit, Chicago and Nashville, and will be launched in New Jersey in early November.
For more information, visit www.onlinehsa.com.
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