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Increasing Marketing Prowess

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By Nick Caruso

As many advanced brokers and agents know, there is more to being successful in real estate than just closing the deal. With technology being so crucial to the industry (and world) today, effective brokerages understand the importance of offering only the finest tools to assist their agents with client relationship management and marketing that will undoubtedly better their business. For Semonin REALTORS® in Elizabethtown, Kentucky, the answer to this is the SharperAgent marketing system.

Focusing on connecting agents with buyers, sellers and prospective clients, the SharperAgent system facilitates many different types of marketing. No matter the medium, SharperAgent offers an enhanced system that easily and cohesively assists agents with all outgoing communication.

According to Tim Moore, senior vice-president of Semonin Marketology Services, Semonin REALTORS® has been utilizing SharperAgent for almost three years. “SharperAgent gives you the core information you need to keep track of people in your sphere of influence, but it isn’t complicated to set up and get going,” says Moore.

For Semonin agents in need of organization, SharperAgent’s system keeps track of addresses, phone numbers and email addresses through its contact management portion. Deemed a “Client Relationship Manager,” agents can easily upload and group their entire database, while tracking important demographic information. Professionally designed and customized materials can be sent directly from the database via print or email marketing campaigns.

As part of its initial rollout to its agents, Semonin REALTORS® began incorporating SharperAgent into their six-week training course, The Semonin Way. As part of the course, the company focuses on various stages of business planning, including engaging customers, prospecting and closing the deal. When SharperAgent was unleashed, Semonin added it to the mix. As Moore says, Semonin’s training program is really “a methodology on how to run your business.”

SharperAgent’s President and Co-Founder, Brian Wildermuth, believes that Semonin REALTORS®’ joint approach of bringing both best-in-class technology and guided training is the key to their current success. “Today’s real estate professional can get drowned by the number of applications and tools boasting to help them do this or that. But what good are those tools without a solid strategy? By creating a program to provide their agents with both the knowledge and the means to deploy effective marketing communications, they’re investing in their success, now and for the future.”

About two-thirds of Semonin agents have completed the training classes and have truly embraced the product, with many of them frequenting the automated monthly enewsletter feature.

Other automated campaigns are available and easy to set up, including drip email, direct mail or multichannel campaigns, which combine both efforts into a single campaign. Agents can choose from over 50 pre-built templates and also monitor their marketing success.

With contact management tools and the ability to streamline marketing tasks, SharperAgent proves to be an easy-to-use, yet comprehensive tool REALTORS® can use in their everyday schedules. For Moore and Semonin REALTORS®, the experience has been nothing but positive.

“It’s a great place to keep your customer list. It’s Web-based, backed up and you can get to it from anywhere,” says Moore.

For more information, please visit www.sharperagent.com.

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